Digital Marketing Manager

Position: Digital Marketing Manager

About the Role:

We are looking for a highly skilled Digital Marketing Manager to lead our SEO, performance marketing, E-Commerce growth, brand building, and reputation management efforts. The ideal candidate must be a data-driven strategist who can scale our brand's online presence, drive traffic, and boost conversions.

Key Responsibilities:

1. SEO Growth Hacking & Organic Growth:

· Develop and execute SEO strategies to increase organic traffic and rankings.

· Implement growth hacks to boost visibility and lead generation.

· Optimize website structure, technical SEO, and content for search engines.

· Track and improve keyword rankings, domain authority, and backlinks.

2. Performance Marketing & ROI-Driven Campaigns:

· Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

· Develop high-ROI campaigns for lead generation, customer acquisition, and retention.

· A/B test creatives, landing pages, and audience targeting for better conversions.

· Analyze performance data and prepare detailed reports to Improve marketing strategies.

3. E-commerce Growth & Conversion Optimization:

· Drive traffic, conversions, and revenue growth for marketplaces & D2C e-commerce platforms.

· Implement CRO strategies to improve AOV (Average Order Value) & CR (Conversion Rate).

· Collaborate with designers & developers for UX/UI improvements.

· Manage Google Shopping Ads, Retargeting, and Performance Max Campaigns.

4. Brand Building & Reputation Management:

· Develop brand positioning strategies and execute brand awareness campaigns.

· Monitor and manage online reputation across Google Reviews, Trustpilot, and social media.

· Implement PR, influencer collaborations, and content strategies for brand growth.

5. Social Media & Content Strategy:

· Plan and execute organic & paid social media campaigns to engage and grow the audience.

· Oversee content strategy for blogs, social media, email marketing, and video marketing.

· Work closely with the content team to produce high-converting and SEO-friendly content.

Key Requirements:

· Mandatory: Minimum 5 years of experience in SEO, Performance Marketing, E-commerce, and Brand Building.

· Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing Tools.

· Strong analytical skills with experience in Google Analytics, Google Tag Manager, and Data Studio.

· Experience in running and scaling E-commerce & Marketplace businesses.

· Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).

· Knowledge of ORM strategies and online brand reputation management.

· Proficiency in Excel, Data Analytics, and ROI optimization.

· Ability to manage agencies, freelancers, and internal marketing teams.

· Strong communication, leadership, and problem-solving skills.

Why Join Us?

· Competitive salary package

· Opportunity to work with a fast-growing brand

· Direct impact on business growth & strategy

· Creative freedom & dynamic work environment

· Work with a passionate team of marketers & designers

Job Location: Wadala

Position: Digital Marketing Manager

About the Role:

We are looking for a highly skilled Digital Marketing Manager to lead our SEO, performance marketing, E-Commerce growth, brand building, and reputation management efforts. The ideal candidate must be a data-driven strategist who can scale our brand's online presence, drive traffic, and boost conversions.

Key Responsibilities:

1. SEO Growth Hacking & Organic Growth:

· Develop and execute SEO strategies to increase organic traffic and rankings.

· Implement growth hacks to boost visibility and lead generation.

· Optimize website structure, technical SEO, and content for search engines.

· Track and improve keyword rankings, domain authority, and backlinks.

2. Performance Marketing & ROI-Driven Campaigns:

· Manage and optimize paid campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other digital platforms.

· Develop high-ROI campaigns for lead generation, customer acquisition, and retention.

· A/B test creatives, landing pages, and audience targeting for better conversions.

· Analyze performance data and prepare detailed reports to Improve marketing strategies.

3. E-commerce Growth & Conversion Optimization:

· Drive traffic, conversions, and revenue growth for marketplaces & D2C e-commerce platforms.

· Implement CRO strategies to improve AOV (Average Order Value) & CR (Conversion Rate).

· Collaborate with designers & developers for UX/UI improvements.

· Manage Google Shopping Ads, Retargeting, and Performance Max Campaigns.

4. Brand Building & Reputation Management:

· Develop brand positioning strategies and execute brand awareness campaigns.

· Monitor and manage online reputation across Google Reviews, Trustpilot, and social media.

· Implement PR, influencer collaborations, and content strategies for brand growth.

5. Social Media & Content Strategy:

· Plan and execute organic & paid social media campaigns to engage and grow the audience.

· Oversee content strategy for blogs, social media, email marketing, and video marketing.

· Work closely with the content team to produce high-converting and SEO-friendly content.

Key Requirements:

· Mandatory: Minimum 5 years of experience in SEO, Performance Marketing, E-commerce, and Brand Building.

· Expertise in Google Ads, Meta Ads, LinkedIn Ads, and Email Marketing Tools.

· Strong analytical skills with experience in Google Analytics, Google Tag Manager, and Data Studio.

· Experience in running and scaling E-commerce & Marketplace businesses.

· Hands-on experience with SEO tools (Ahrefs, SEMrush, Screaming Frog, Google Search Console).

· Knowledge of ORM strategies and online brand reputation management.

· Proficiency in Excel, Data Analytics, and ROI optimization.

· Ability to manage agencies, freelancers, and internal marketing teams.

· Strong communication, leadership, and problem-solving skills.

Why Join Us?

· Competitive salary package

· Opportunity to work with a fast-growing brand

· Direct impact on business growth & strategy

· Creative freedom & dynamic work environment

· Work with a passionate team of marketers & designers

Job Location: Wadala

Job Type: Full-time

Pay: ₹85,000.00 - ₹100,000.00 per month

Work Location: In person