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Digital Marketing Manager

Digital Marketing Manager

Neolysi Technologies

10 years

0 Lacs

chennai tamil nadu india

Posted:2 weeks ago| Platform:

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Skills Required

marketing technology consulting positioning drive branding stack content strategy strategies analytics management design optimization ui ux seo communication ads crm integration engagement support wordpress writing editing data erp sap research leadership compensation learning portfolio

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title: Digital Marketing & Brand Manager

Location:

Job Type:

Experience:

Industry:

About Us

Neolysi Technologies is a growing technology and consulting company delivering smart digital solutions and innovation-driven services. We are strengthening our digital presence and brand positioning and are looking for a leader to drive marketing, branding, and online experience.

Role Overview

Full-Stack Digital Marketing & Brand Manager

Key ResponsibilitiesDigital Strategy & Growth

Develop and execute digital marketing strategies aligned with business goals
Execute lead generation, nurturing, and campaign management
Monitor performance analytics and optimize results continuously

Website Management & User Experience (UX)

Own and improve website user experience, journey design, and usability
Manage website content, structure, and updates across all pages
Work on conversion optimization (CRO), landing pages, and visitor flow
Coordinate with designers/developers for UI/UX enhancements
Ensure SEO and performance best practices are followed across the website

Branding & Communication

Develop and maintain brand guidelines and voice
Ensure consistent branding across website, campaigns, presentations, and digital assets
Oversee design output and creative quality
Lead content creation: blogs, emails, social media, case studies, and landing pages

Marketing Operations

Handle SEO, paid ads, email marketing, and marketing automation
Manage CRM integration and customer engagement programs
Work with internal teams and vendors/agencies
Support PR, events, and corporate communication activities
Build team structure and hiring roadmap for the marketing function

Required Skills

Strong expertise in SEO, SEM (Google Ads, Meta Ads), and digital performance channels
Proven experience managing websites and improving UX and conversions
Hands-on knowledge of content management systems (WordPress preferred)
Ability to guide UI/UX and creative work
Tools experience: Google Analytics, GSC, Tag Manager, LinkedIn Ads, Email platforms
Excellent writing, editing, and branding sensibility
Strong project management and execution ability
Data-driven approach with strong analytical mindset

Nice to Have

Experience in B2B technology marketing
Exposure to ERP / SAP / Cloud industry
Understanding of UX research and brand strategy

Qualification

Bachelor’s degree in Marketing, Business, Communication, or related field

MBA in Marketing preferred

What We Offer

Opportunity to own and build the digital marketing function
Strategic freedom and leadership role
Competitive compensation and growth trajectory
Learning-driven and innovation-focused culture

How to Apply

Send your CV, portfolio, and a note describing a campaign or website project you led to:

hr@neolysi.com

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