Digital Marketing Manager

We are seeking a seasoned Digital Marketing Manager with over 10 years of experience to lead and scale our digital marketing strategy across multiple channels. The ideal candidate is a data-driven leader with deep expertise in performance marketing, brand growth, and digital transformation. You will oversee the execution of campaigns that drive traffic, engagement, and revenue, while mentoring a team of marketing professionals.

Key Responsibilities

• Develop, implement, and optimize comprehensive digital marketing strategies aligned with business goals.
• Lead end-to-end digital campaigns across SEO, SEM, social media, email, display, and content marketing.
• Manage and optimize the digital marketing budget, ensuring maximum ROI.
• Oversee marketing analytics, reporting on KPIs such as traffic, conversion rates, customer acquisition cost (CAC), and return on ad spend (ROAS).
• Collaborate with cross-functional teams (sales, design, product, and IT) to ensure consistent brand messaging and customer experience.
• Drive marketing automation and CRM initiatives using tools like HubSpot, Salesforce, or Marketo.
• Stay current on emerging digital trends, tools, and technologies to maintain a competitive edge.
• Mentor and develop junior marketers, fostering innovation, accountability, and performance excellence.
• Manage relationships with external agencies, vendors, and partners.
• Support content, brand, and creative development to strengthen overall marketing impact.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s preferred).
• 10+ years of progressive experience in digital marketing, with at least 3 years in a managerial or leadership role.
• Proven track record of leading successful multi-channel digital campaigns.
• Expertise in Google Ads, Meta Ads Manager, SEO tools (Ahrefs, SEMrush), Google Analytics, and marketing automation platforms.
• Strong analytical, strategic, and project management skills.
• Excellent communication and leadership abilities.
• Demonstrated success in managing budgets, teams, and complex digital ecosystems.

Preferred Qualifications

• Experience in [specific industry: e.g., e-commerce, SaaS, finance, healthcare, etc.].
• Certification in Google Ads, HubSpot, or Digital Marketing (e.g., from Google, Meta, or AMA).
• Familiarity with AI-driven marketing tools and data visualization software (e.g., Power BI, Tableau).

Job Type: Full-time

Pay: From ₹45,000.00 per month

Work Location: In person