Job
Description
Job Title: Digital Marketing Manager Location: Pune Experience: 2-4 Years Industry: Digital Marketing Job Summary: We are looking for a results-driven Digital Marketing Manager with a strong grasp of all domains of digital marketing, including social media, content, SEO, paid ads, and lead generation. The ideal candidate will have hands-on experience in building marketing funnels, using automation tools, managing cross-functional teams, and handling clients across India and international markets (USA, UK, Canada, Gulf). Key Responsibilities: 1. Social Media Marketing: • Manage and execute end-to-end SMM campaigns across all platforms (Meta, LinkedIn, Twitter, etc.) • Deep understanding of social media algorithms and trends • Strategic content planning and performance analysis 2. Content & Paid Ads: • Develop engaging, SEO-optimized content (blogs, social posts, ad copies, etc.) • Run and manage Meta Ads (Facebook & Instagram) • Build and optimize ad funnels for lead nurturing 3. SEO (Search Engine Optimization): • Website SEO & Local SEO: Keyword research, Google Business Profile optimization • On-Page SEO: Meta tags, internal linking, schema, content optimization • Off-Page SEO: Link building, guest blogging, citations • Technical SEO: Basic understanding of crawl issues, speed optimization • E-commerce SEO: Product schema, filters, collection pages optimization 4. Lead Generation & Automation: • Expertise in multi-channel lead generation: LinkedIn, cold email, landing pages • Use tools like Apollo, Instantly, LinkedIn automation, and email workflows • Familiarity with AI tools and CRM integrations for outreach 5. Client & Team Management: • Handle domestic and international clients confidently • Conduct client meetings, reporting, and strategy sessions • Allocate tasks and monitor performance of SEO, SMM, and graphics teams 6. Branding & Strategy: • Understanding of color psychology, brand elements, and market positioning • Create custom digital marketing strategies tailored to client goals • Work closely with graphic designers and copywriters to execute campaigns Preferred Qualifications: • Experience working with clients from USA, UK, Canada, Gulf countries • Strong knowledge of international and domestic digital trends • Excellent verbal and written communication skills • Ability to multitask and work in a fast-paced environment Tools & Platforms Knowledge (Preferred): • Meta Ads Manager, Google Ads • SEO Tools: Ahrefs, SEMrush, Screaming Frog, Google Search Console • CRM/Automation: Apollo, Instantly, Mailchimp, HubSpot • Project Management: Trello, Asana, ClickUp • Design Coordination: Photoshop, Adobe Creative Suite basics Show more Show less
