Digital Marketing Manager

As a Digital Marketing Specialist, your role involves planning and executing various digital marketing activities such as SEO/SEM, email marketing, social media (Facebook and Instagram), and display advertising campaigns. You will be responsible for measuring and reporting on the performance of these campaigns, assessing them against goals such as ROI and KPIs. Additionally, conducting market research, analyzing trends, and identifying new opportunities to enhance campaign performance are key aspects of your job. Collaboration with cross-functional teams, including creative, content, and web development, is essential to produce engaging content and optimize user experience. Budgeting and analysis of all digital spends will also be part of your responsibilities. Your qualifications should include a Bachelor's or Master's degree in Marketing (preferably Digital Marketing) or a related field. You should have 4-6 years of experience working in Digital Marketing or a related field, with an additional 2-3 years of experience specifically in the Education Sector. A strong understanding of various digital marketing channels such as SEO, PPC, social media, email marketing, and display advertising is required. Proficiency in marketing automation tools and excellent analytical skills, along with experience using web analytics tools like Google Analytics, are also essential for this role.,