Digital Marketing Manager

The Core Responsibilities For The Job Include The Following

Paid Marketing and Performance:

• Plan, execute, and optimize paid campaigns across Google, Meta, LinkedIn, etc.
• Build user funnels to improve lead quality, reduce CAC, and improve campaign ROI.
• Manage budgets and experiment with targeting, creatives, and attribution models.
• Monitor analytics, produce reports, and identify opportunities to scale.
  

SEO And Organic Growth

• Develop and implement an SEO strategy focused on improving rankings, domain authority, and organic lead flow.
• Conduct keyword research, competitor benchmarking, and optimization.
• Work with content and tech teams to improve site architecture, linking, and speed.
  

Content And Brand Marketing

• Work with teams to produce high-quality content (blogs, whitepapers, case studies).
• Distribute content across channels to improve brand recall and search visibility.
• Collaborate with product and design teams to shape messaging and storytelling.
  

Martech And Analytics

• Set up and manage tools like Google Analytics, GTM, Mixpanel, HubSpot, Zoho, or similar for tracking user journeys and funnel metrics.
• Build dashboards and report on key performance indicators weekly and monthly.
  

Collaboration And Strategy

• Work with product, sales, and customer success teams to align on campaign goals.
• Support the team in running webinars, email/WhatsApp drips, and activation campaigns.
  

Requirements

• 4-8 years of experience in digital marketing, and startup experience is a plus.
• Proven track record of running high-performing performance marketing campaigns.
• (Google, Meta, LinkedIn, etc. ) independently.
• Experience in B2B marketing - SaaS, industrial, marketplace, platforms, or related verticals preferred.
• Strong grip on SEO, Keyword research, and Content Strategy.
• Proficient with tools like Google Ads, GA4 SEMrush/Ahrefs, Meta Business Manager, or similar.
• Self-starter mindset with ownership mentality and ability to work in fast-paced environments.
• Excellent written and verbal communication skills.
  

Good To Have

• Prior experience in marketing to Indian and Global MSMEs or Manufacturing audiences.
• Familiarity with landing page tools (Unbounce, Webflow), CRM tools (Zoho), and WhatsApp/email automation platforms.
• Basic understanding of HTML/CSS/WordPress for landing page troubleshooting.