Digital Marketing Manager

Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !

India’s Top 100 Great Mid-Size Workplaces 2025

As we continue to scale new heights in diagnostic healthcare, we invite passionate professionals to join our team.

Role Clarity | Digital Marketing Manager

Reporting To:

Location:

Role Definition

The Digital Marketing Manager is responsible for leading all performance-driven digital initiatives that drive customer acquisition, engagement, and D2C revenue growth across digital platforms. This role plays a key function in managing end-to-end digital campaigns, website traffic growth, SEO performance, and strategic execution aligned with organization’s marketing roadmap. The position requires strong analytical capabilities, hands-on execution, and cross-functional collaboration.

Deliverables

• Performance marketing execution across Google Ads, Meta, SEO, and related platforms
• Digital lead generation aligned with B2C and B2Ch customer journeys
• Achievement of D2C revenue through website and app booking funnels
• SEO strategy implementation and keyword ranking improvements
• Web traffic growth and bounce rate optimization
• Digital campaign calendar adherence and communication rollouts
• Strategic digital projects implementation and tracking
• Weekly campaign ROI and CPL reporting

Task and Activities

Performance Marketing & Lead Generation

• Plan and execute high-impact campaigns on Google Search, Display, YouTube, Facebook, and Instagram to meet monthly zonal lead targets.
• Monitor CPL, CTR, CAC, and conversion rates, ensuring optimization against benchmarked KPIs.
• Lead weekly performance reviews with digital agencies and internal stakeholders for campaign refinement.

D2C Digital Revenue Growth

• Improve online bookings through the website and mobile app by optimizing CTAs, UX, and funnels.
• Collaborate with IT and Operations teams to reduce bounce rates, drop-offs, and booking delays.
• Align offers on packages, upselling campaigns aligned with seasonal and zonal business goals.

Website and SEO Performance

• Improve website discoverability via on-page SEO, backlink strategies, structured content optimization, and keyword tracking.
• Coordinate with content, design, and development teams for organic traffic growth, lead magnet design and on-page and off-page optimization.
• Weekly review of bounce rate, session-to-booking ratios, and keyword rankings.

Strategic Digital Projects

• Lead implementation of strategic tools like HRA integrations, WhatsApp automation, CRM workflow triggers, or chatbot integrations and new feature roll outs.
• Manage cross-functioactivationsnal (IT, Technical, etc.) coordination for digital projects.
• Maintain project tracking dashboards, close loop on reviews, and ensure on-time execution.

Digital Campaign & Communication Management

• Execute digital campaigns aligned with the quarterly marketing calendar—seasonal promotions, CoE &, test-specific offers.
• Manage and optimize WhatsApp drip campaigns, automated SMS journeys, and CRM-based re-engagement campaigns.
• Weekly performance dashboards to track campaign reach, engagement, conversion and update the quarterly calendar status to Marketing Head.

Success Metrics

• 100% achievement of monthly lead volume;
• CPL (Zone/ Channel wise) as per approved budget.
• 100% achievement of D2C revenue targets
• 100% achievement of organic traffic growth
• 100% achievement of top 10 rankings for 20+ priority keywords
• Bounce rate below X% and session-to-booking conversion above Y%
• 100% on-time completion of all assigned digital strategic projects
• 100% adherence to the quarterly campaign calendar in terms of timeliness, creative quality, and budget compliance

Job Requirements:

• Graduate/Postgraduate in Marketing, Digital Marketing, Business or IT with relevant certifications (Google Ads, Meta, GA4, SEO).
• 4–7 years of hands-on experience in performance-driven digital marketing with strong B2C/D2C exposure.
• Proven track record of driving leads, online bookings, and revenue through Google, Meta, SEO, and website funnels.
• Strong expertise in analytics, ROI/CPL optimization, SEO performance, and conversion rate improvement.
• Experience in healthcare/diagnostics or regulated service businesses preferred, with high ownership and execution focus.

Pay Scale:

Join our team and experience a workplace where you'll be supported, encouraged, and empowered to be your best self, both professionally and personally, as part of our ONE CARE culture.

Organization

Pathological and Diagnostic solutions

"20 Best Workplaces in Pharmaceuticals, Healthcare, and Biotech India 2024"

160+ collection centers

1500+ tests

✔ Clinical Pathology & Biochemistry

✔ Haematology

✔ Microbiology & Serology

✔ Histopathology

✔ Radiology

✔ Molecular Biology

With a strong emphasis on professionalism and accuracy, our tests are conducted in a professional environment by a team of highly skilled experts, ensuring precise and reliable results.

"Serves Best, Serves All,"

We are proud to cultivate a workplace that encourages continuous learning, collaboration, and growth. Our core values form the foundation of our work culture:

Customer First

Accountability

Respect & Trust

Excellence

For over 34+ years, these values have guided us to always put our patients first, earning us immense trust and satisfaction from our customers.

As we move forward, Dr. B. Lal Clinical Laboratory remains committed to pushing the boundaries of innovation, enhancing our services, and setting new benchmarks in pathology and healthcare. With advanced technology, a dedicated team, and a patient-centric approach, we continue to build a healthier and better future for all.

Why Work at Dr. B. Lal Clinical Laboratory

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