Digital Marketing Manager

Building Material Reporter (BMR) is a leading knowledge platform for the architecture, design, and building industry, Our platform meticulously curates projects, product features, articles, interviews, and opinions, aiming to showcase the authentic essence of the industry. BMR is swiftly emerging as India's fastest-growing video platform dedicated to architecture and design.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive social media strategy aligned with Only TRAININGS' business goals and target audience.
• Stay updated with the latest social media trends, tools, and best practices to ensure our strategies are innovative and effective.

Content Creation and Management:

• Create, curate, and manage engaging content across all social media platforms, including LinkedIn, Twitter, Facebook, Instagram, and industry-specific forums.
• Collaborate with the content and design teams to produce high-quality multimedia content (images, videos, infographics) that resonates with our audience.
• Plan, execute, and optimize digital marketing campaigns.
• Manage SEO, SMO, PPC, and performance marketing.
• Set up and run ad campaigns on Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads, and YouTube Ads.
• Drive lead generation strategies and boost brand visibility.
• Analyze performance metrics and optimize campaigns for maximum ROI.
• Collaborate with internal teams to align marketing strategies with business goals.

Community Engagement:

• Foster and manage online communities by responding to comments, messages, and inquiries in a timely and professional manner.
• Encourage and facilitate discussions, user-generated content, and interactions to build a loyal and active community.

Brand Awareness and Growth:

• Increase Only TRAININGS' social media presence and follower base through strategic campaigns, collaborations, and influencer partnerships.
• Monitor and analyze competitor activities to identify opportunities for differentiation and growth.

Analytics and Reporting:

• Utilize social media analytics tools to track performance metrics, generate insights, and measure the effectiveness of campaigns.
• Prepare regular reports on social media performance, providing actionable recommendations for improvement.

Advertising and Campaigns:

• Plan and execute paid social media campaigns to support marketing initiatives, product launches, and special promotions.
• Optimize ad performance through A/B testing, targeting adjustments, and budget management.

Collaboration:

• Work closely with the marketing, sales, and product teams to ensure cohesive and integrated social media initiatives.
• Coordinate with external partners, influencers, and agencies as needed to amplify our social media efforts.

Crisis Management:

Monitor social media channels for potential issues or negative feedback and respond appropriately to maintain Only TRAININGS' reputation.

Qualifications:

Education: B.Tech, Mass Communication & IT

Experience:

• Proven experience as a Social Media Manager, Digital Marketing Manager, or similar role, preferably within the B2B or technical sectors.
• Experience in the chemical industry or related technical fields is a plus.

Skills:

• Exceptional written and verbal communication skills with a keen eye for detail.
• Strong understanding of social media platforms, their respective audiences, and best practices.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Creative thinking with the ability to generate innovative content ideas.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Strong analytical skills to interpret data and make informed decisions.

Preferred Qualifications:

• Experience with graphic design and multimedia content creation tools (e.g., Adobe Creative Suite, Canva).
• Familiarity with SEO and content marketing principles.
• Knowledge of paid social media advertising strategies and platforms.
• Experience with email marketing platforms and CRM systems.
• Ability to speak additional languages relevant to our global audience.
• Google Ads (Search, Display, Video Campaigns)
• Meta Ads (Facebook & Instagram Performance Marketing)
• Social Media Strategy & Campaign Execution
• Audience Segmentation & Funnel Building
• Analytics, Reporting & Campaign Optimization

Interested candidates can drop their resume on

Shift Time: 10:00 AM – 06:00 PM

Location: Noida Sec 62