Digital Marketing Manager

SEO & Online Visibility

• Develop and execute comprehensive SEO strategies to achieve and maintain top rankings on Google for target keywords related to events management services
• Conduct regular keyword research, competitor analysis, and SEO audits to identify optimization opportunities
• Optimize website content, meta descriptions, headers, and technical SEO elements to improve organic search performance
• Monitor search engine algorithm updates and adapt strategies accordingly to maintain high rankings

Google Business Profile Management

• Manage and optimize the company's Google Business Profile to maximize local search visibility and engagement
• Regularly update business information, photos, posts, and respond promptly to customer reviews and queries
• Implement strategies to increase positive reviews and improve overall rating
• Utilize Google Business insights to track performance and refine optimization tactics

Social Media Consolidation & Management

• Audit and consolidate all existing social media accounts across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Ensure consistent branding, messaging, and visual identity across all social media channels
• Clean up dormant or duplicate accounts and establish a unified social media presence

Social Media Strategy & Execution

• Develop comprehensive social media strategies aligned with business objectives and target audience preferences
• Create engaging content calendars featuring diverse content types (posts, stories, reels, videos) for each platform
• Execute daily posting schedules, community management, and audience engagement activities
• Leverage platform-specific features and trends to maximize reach and engagement

Event Coverage & Promotion

• Ensure comprehensive digital coverage of all company events through real-time social media updates, photography, and videography
• Develop post-event content showcasing highlights, testimonials, and success stories
• Coordinate with event teams to capture key moments and create shareable content

Lead Generation

• Design and implement digital marketing campaigns specifically focused on generating qualified leads
• Develop landing pages, lead magnets, and conversion-optimized content to capture prospect information
• Manage paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads) to drive targeted traffic and conversions
• Implement marketing automation and email nurturing sequences to convert leads into clients
• Track and analyze lead generation metrics, optimizing campaigns for improved ROI and conversion rates

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person