Digital Marketing Lead

Job Summary

We are seeking a highly motivated and results-driven Digital Marketing Lead to oversee and execute our online marketing strategies. The ideal candidate will be responsible for leading digital campaigns, managing a team, analyzing performance metrics, and ensuring the company’s digital presence drives measurable business growth.

Key Responsibilities

• Develop, implement, and manage end-to-end digital marketing strategies across multiple channels (SEO, SEM, Social Media, Email, Content Marketing, Paid Ads, etc.).
• Lead and mentor the digital marketing team to achieve set KPIs and campaign goals.
• Plan and execute performance marketing campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Optimize website performance through SEO best practices and regular audits.
• Manage social media presence and create strategies for engagement, reach, and brand awareness.
• Oversee content strategy (blogs, videos, newsletters, creatives, etc.) aligned with business objectives.
• Track, analyze, and report campaign performance using tools such as Google Analytics, SEMrush, HubSpot, etc.
• Collaborate with sales, product, and creative teams to ensure consistent brand messaging and effective lead generation.
• Stay up to date with the latest digital marketing trends, technologies, and tools.
• Manage digital marketing budgets, ensuring efficient allocation and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s is a plus).
• Proven work experience (5+ years) in digital marketing, with at least 2 years in a leadership role.
• Strong knowledge of SEO/SEM, social media, Google Analytics, and paid advertising platforms.
• Experience with CRM and marketing automation tools (HubSpot, Zoho, Mailchimp, etc.).
• Exceptional communication, leadership, and project management skills.
• Data-driven mindset with the ability to analyze insights and make strategic decisions.
• Creativity and problem-solving abilities with a passion for digital trends.

Preferred Skills

• Certification in Google Ads, Facebook Blueprint, HubSpot, or related platforms.
• Experience in B2B/B2C marketing campaigns.
• Knowledge of UI/UX fundamentals for digital campaigns.

Job Types: Full-time, Permanent

Pay: ₹15,000.16 - ₹34,467.50 per month

Work Location: In person