Digital Marketing Lead

Job Title: Digital Marketing Lead

Location: Ernakulam and Pathanamthitta

Job Type: Full-Time
Industry: Migration, Education Consulting, and Recruitment
Experience: 3-5 years of experience

Job Overview:

The Digital Marketing Lead will be responsible for developing and executing comprehensive digital marketing strategies to attract and engage clients seeking migration, education, and career opportunities abroad. You will lead a team manage campaigns across channels, and work closely with business and sales teams.

Key Responsibilities: Strategy & Planning

• Develop and implement integrated digital marketing strategies aligned with business objectives across migration, study abroad, and recruitment verticals.
• Identify and target key customer segments across different geographies

Campaign Management

• Plan and manage performance marketing campaigns (Google Ads, Meta Ads, LinkedIn, etc.) for lead generation and brand visibility.
• Oversee SEO, SEM, display advertising, and remarketing strategies.

Content & Social Media

• Oversee content creation for websites, blogs, landing pages, and social media (in collaboration with content writers and designers).
• Manage organic and paid social media marketing across platforms (Facebook, Instagram, LinkedIn, YouTube)

Website & Analytics

• Manage website updates and ensure SEO best practices.
• Monitor and report performance using CRM platforms..

Team & Collaboration

• Manage and mentor a small team of digital marketing specialists or collaborate with external vendors.

Job Type: Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person