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RSH Global
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Digital Marketing Lead

Digital Marketing Lead

RSH Global

8 - 10 years

12 - 22 Lacs

kolkata

Posted:-1 days ago| Platform:

Apply

Skills Required

paid media digital marketing strategies paid marketing performance marketing google ads amazon advertising ppc facebook ads

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role & responsibilities

Strategy & Leadership

Own and execute the Digital marketing strategy aligned with business goals
Lead and scale digital marketing plans across platforms: Meta (Facebook/Instagram), Google (Search, YouTube, Display), Affiliates, and align the same with the overall media strategy.
Collaborate with brand, creative, and product teams to ensure message consistency and performance synergy

Paid Media Management

Oversee budget allocation and media mix modeling across channels
Optimize campaigns based on performance metrics (A/B testing, incrementality, attribution)
Analyze cohort behavior, customer journey, and funnel performance to improve efficiency

Data & Analytics

Define KPIs, create dashboards, and deliver actionable insights to leadership
Use tools like Google Analytics, Shopify, and CRM platforms to monitor performance.
Website management and development with help of vendors/agencies.
Partner with data and finance teams for forecasting, reporting, and customer segmentation

Team & Vendors

Manage and mentor internal performance marketing team or external agency partners

Preferred candidate profile

Qualifications:

Must-Have:

8- 10+ years of performance marketing experience, ideally with 2+ years in a leadership role
Proven success in scaling traditional FMCG brands in digital media.
Experience managing paid social, search, display, and affiliate channels
Highly analytical, comfortable with metrics
Experience using platforms like Meta Ads Manager, Google Ads, and attribution tools
Strong understanding of creative testing, customer segmentation, and funnel optimization

Nice-to-Have:

Familiarity with retail/e-retail performance campaigns (Amazon, FlipKart, BlinkIt, etc.)
Proven success scaling legacy mass brand in digital space

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