Digital Marketing Lead

You will play a pivotal role in developing and executing Maana Health's digital marketing strategy with a primary focus on generating leads for the clinics. Leveraging platforms such as Google Ads and Facebook Ads is essential to drive patient acquisition, enhance brand awareness, and support overall growth. - Design, implement, and optimize comprehensive Google Ads and Facebook Ads campaigns to attract potential patients. - Conduct market research to identify target audiences and create tailored advertising content. - Monitor and analyze campaign performance metrics to ensure maximum lead generation for all four clinics. - Develop strategies for lead nurturing and conversion, utilizing landing pages and follow-up techniques. - Manage the digital marketing budget effectively, ensuring efficient allocation of resources across various campaigns. - Regularly report on ROI and adjust strategies based on performance reports. - Collaborate with the content team to create engaging and informative ad copies and visuals that resonate with the target audience. - Utilize A/B testing to refine messaging and improve campaign results. - Regularly analyze website traffic and conversion data, providing reports on campaign performance and insights for future strategies. - Use tools such as Google Analytics and Facebook Insights to track and enhance user engagement. - Work closely with clinic management and other departments to align marketing efforts with clinical objectives. - Act as a key point of contact for digital marketing initiatives and provide updates to stakeholders. Qualifications: - Bachelors/Masters degree in Marketing, Business, or a related field. - Proven experience (3+ years) in digital marketing with a strong focus on SEO, Google Ads, and Facebook Ads. - In-depth knowledge of digital marketing strategies and metrics. - Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager). - Excellent communication, organizational, and project management skills. - Ability to work collaboratively in a team-oriented environment. - Familiarity with healthcare marketing is a plus. If you are passionate about digital marketing and making a positive impact in the healthcare industry, Maana Health offers a competitive salary and benefits package, opportunities for professional development and career growth, and a supportive, flexible, and collaborative work environment. Maana Health is an equal-opportunity employer, celebrating diversity and committed to creating an inclusive environment for all employees.,