Digital Marketing Lead

Responsibilities

Build and Manage a Social Media Presence

• Manage and grow the company’s social media profiles (LinkedIn, Twitter, YouTube, etc.)
• Engaging social discussions about the company, competitors, and the industry.
• Drive relevant traffic and leads through social media presence.

Content Strategy and Distribution

• Manage an editorial calendar to drive qualified traffic to owned content (e.g., blogs, webinars).
• Collaborate with marketing teams to distribute engaging content that supports goals.
• Run and track social promotions and campaigns.

Lead Generation, Campaign Management, and Performance Optimization

• Run ad campaigns to generate leads while staying within budget and adjusting as needed.
• Convert site traffic into marketing-qualified leads using calls-to-action, landing pages, and content.
• Optimize lead nurturing through email, content, and social channels.
• Track performance, analyze conversion data, and continuously refine processes to improve results.

Requirements:

• At least 5+ Years of relevant experience in Digital Marketing.

Social media expertise

• Active and well-rounded personal presence in social media,
• Proficiency in using social media software to monitor social media conversations

Domain knowledge

• Strong understanding of the B2B and Software.
• Must have handled IT services marketing and Product Marketing

Marketing Knowledge

• Strong analytical skills with a focus on using data to optimize blog marketing strategies.
• Exceptional writing and editing skills, with the ability to adapt to the business’s content style.

The candidate should possess knowledge of all the segments below. He/She should be hands-on with Digital marketing and any other two disciplines.

• Digital Marketing
• Content Marketing
• Product Marketing
• Brand Marketing
• Event Marketing
• Marketing Analysis