Digital Marketing Lead

As the Digital Marketing Lead, you will play a crucial role in driving the organization's e-commerce visibility and customer acquisition strategy. Your responsibilities will include planning, executing, and managing digital campaigns across various channels such as paid, organic, and social media to enhance online traffic, sales, and brand presence. Key Responsibilities: - Design and execute a comprehensive digital marketing strategy to meet organizational goals. - Manage paid campaigns on platforms like Google, Meta, etc. to drive traffic and conversions. - Drive initiatives related to SEO, SEM, and social media to improve online visibility and engagement. - Oversee the alignment of content and creative elements to ensure consistent brand messaging. - Regularly monitor analytics and KPIs to optimize campaigns and identify growth opportunities. - Collaborate with product and catalogue teams to ensure marketing efforts are aligned with business objectives. - Lead campaign optimization efforts to maximize ROI and drive business results. - Guide and mentor digital marketing executives to enhance team performance. - Manage external agencies and vendors to support digital marketing initiatives effectively. - Present performance reports to the leadership team to provide insights on campaign effectiveness. - Experiment with innovative growth marketing techniques to stay ahead in the competitive landscape. - Ensure compliance with data privacy norms to maintain the integrity of customer information. Qualifications Required: - Proven experience in digital marketing with a focus on e-commerce and leadership responsibilities. - Strong strategic vision coupled with hands-on expertise in executing digital campaigns. - Passion for data-driven growth and innovation to continuously improve marketing strategies. In addition to the above information, the job type for this position is full-time and permanent. The company offers Provident Fund as a benefit. As an applicant, you will be asked if you are an immediate joiner and to provide details on your notice period or last working day if currently serving. The work location specified is in person.,