Job
Description
We are seeking a strategic, data-driven, and highly experienced Digital Marketing Head to lead and scale our paid advertising efforts. The ideal candidate must have at least 4 years of hands-on experience in managing high-performing campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and YouTube Ads. Key Responsibilities: Lead, plan, and execute ROI-driven performance marketing campaigns across Google, Meta, and YouTube platforms. Strategize and scale digital ad spends while maintaining optimal CPA, ROAS, and conversion metrics. Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Business Suite, and other tracking platforms. Continuously A/B test creatives, audiences, placements, and bidding strategies to drive performance. Coordinate with creative, content, and product teams to develop compelling ad creatives and landing pages. Develop and manage a high-performance digital marketing team. Stay updated on the latest industry trends, tools, and best practices to drive innovation. Present monthly performance reports to senior management and recommend improvements. Ensure alignment of all digital activities with overall business and brand goals. Required Skills & Qualifications: Bachelor’s or Master’s degree in Marketing, Business, or a related field. Minimum 4 years of hands-on experience in running Google Ads, Meta Ads, and YouTube Ads. Proven experience in managing and hadling 1crore+ ads. Strong analytical skills and expertise in platforms like Google Analytics, Google Tag Manager, Meta Business Suite, and YouTube Studio. Exceptional understanding of digital media buying, audience segmentation, and funnel marketing. Strong team management and leadership abilities. Excellent communication, presentation, and project management skills. Preferred Skills: Google Ads and Meta Certified. Experience with eCommerce, lead generation, or app marketing campaigns. Working knowledge of tools like SEMrush, Ahrefs, or similar for SEO synergy.
