Digital Marketing Executive

Role Overview

Executive –Marketing

Key Responsibilities

1. Content Creation

• Support the creation of B2B presentations, marketing reports, and corporate brochures.

2. Digital Marketing & Social Media Management

• Execute social media strategies across LinkedIn, Instagram, and other platforms.
• Create and schedule social media content, monitor engagement, and analyze performance metrics.
• Coordinate with SEO/SEM agencies to support campaigns and ensure alignment with overall digital strategy.
• Track digital campaign performance and prepare regular reports.

3. Market Research & Competitive Insights

• Conduct secondary research on market trends, competitors, and consumer preferences.
• Prepare insights in form of presentation to share with internal team and clients.

4. Event & Exhibition Coordination

• Assist in planning and executing trade shows, exhibitions, and corporate events.
• Coordinate logistics, vendor communication, and on-ground execution.
• Support development of event-specific materials such as product catalogues, invitations, and promotional videos.

5. Lead Management & Reporting

• Manage and update lead databases from IndiaMart, website inquiries, and events.
• Track lead progress and follow-up status with the sales team.
• Support preparation of monthly marketing performance and lead conversion reports.

6

• Design and execute bulk email and WhatsApp campaigns using tools like Mailchimp or similar platforms.
• Segment mailing lists based on target industries, clients, or product categories.
• Create WhatsApp bulk and broadcast messages for product launches, event invites, and promotions.
• Track open rates, click-throughs, and engagement analytics for both email and WhatsApp campaigns.

Qualifications & Experience

• Education:

  BBA plus any relevant course or diploma in marketing or MBA in marketing

• Experience:

  1–3 years in marketing or digital communication

• Industry Experience:

  Exposure to B2B, FMCG, or flavour & fragrance industry preferred.

Technical Skills

• Proficiency in MS Office (PowerPoint, Excel, Word).
• Working knowledge of social media platforms (LinkedIn, Instagram, YouTube).
• Familiarity with SEO tools, Google Analytics, and CRM platforms.
• Basic understanding of digital marketing campaigns (SEO, SEM, email marketing).
• Strong written and verbal communication skills.

Behavioral Skills

• Creativity and attention to detail.
• Strong organizational and multitasking ability.
• Proactive and willing to learn.
• Team-oriented with good interpersonal skills.
• Ability to meet deadlines and manage multiple projects simultaneously.