Digital Marketing Executive

Knock Digital is a Digital Marketing Company founded in 2017, specializing in a range of services including Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing (SEM), Graphic Design, and Website Development. Our team consists of highly experienced Digital Marketing experts. Knock Digital provides comprehensive solutions to enhance online presence and drive business growth.

Role Description

This is a full-time on-site role located in Coimbatore for a Business Development Manager. The Business Development Manager will be responsible for developing and executing business plans, identifying new business opportunities, managing sales operations, and providing excellent customer service. Daily tasks will include analyzing market trends, creating strategic plans, and collaborating with various departments to drive business growth.

Qualifications

• Analytical Skills and ability to conduct thorough market research
• Experience in Business Planning and strategy development
• Strong Communication and interpersonal skills
• Excellent Customer Service skills and relationship management
• Proven ability in Sales Operations and achieving sales targets
• Bachelor's degree in Business Administration, Marketing, or a related field
• Experience in the digital marketing industry is a plus
• Ability to work on-site in Coimbatore

Job Description : 

• Develop and implement data-driven digital marketing strategies across multiple channels, including social media, Email marketing, SEO, and Paid advertising.
• Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Develop and execute lead generation strategies across multiple digital platforms (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Plan, create, and manage paid campaigns (PPC, display, social media ads) to drive targeted traffic and leads.
• Monitor, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and CRM dashboards.
• Collaborate with the sales team to ensure lead quality and smooth handover.
• Research new digital trends, tools, and competitor strategies to improve marketing performance.
• Maintain lead databases and ensure accurate reporting of lead generation activities.
• Create reports on the growth and analytics of campaigns
• Create engaging content for social media platforms, including organic posts, paid ads, and stories.
• Manage and Analyze website analytics to identify areas for improvement and optimize website performance.
• Develop and execute email marketing campaigns that nurture leads and drive conversions.
• Track and report on key marketing metrics, including lead generation, and website traffic.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Collaborate with other departments to ensure consistent messaging and a seamless customer experience.
• Advise best practices and optimizations throughout design projects.
• Knowledge in such as Adobe Photoshop, and Illustrator with Minimum 6 months Preferred is an Added Advantage
• Collaborate with fellow designers to develop new approaches for creating more-expressive graphics for the company
• Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design