Digital Marketing Executive

The ideal candidate will expand the company's brand presence by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.

Responsibilities

• Able to understand typical SEO requirements of Ecommerce, Services Based, Product Based businesses
• Inbound Marketing- Basic knowledge of Inbound marketing, buyer persona & buyer journey.
• Plan & research towards SEO recommendations
• Manage Organic Social Media Platforms- Facebook, LinkedIn, Instagram, Twitter, Snapchat, Pinterest, YouTube etc.
• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten Indian & Overseas audiences and promote brand-focused messages.
• Regularly create internal and external communications including online articles, newsletters, blog posts. press releases and other vitals required for the platform
• Proven Experience in Email Marketing
• Proven track record of managing significant marketing budgets and achieving measurable results.
• Highly self-driven, proactive, and able to thrive in a fast-paced startup environment.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, engagement, and retention.
• Manage and optimize marketing campaigns across various digital channels including Meta, Google, YouTube, Affiliates, and CRM. Proven experience in running performance & display campaigns (CPC, CPA, CPT, etc) across Google, FB, YouTube, Instagram, Bing, affiliates, and others
• Utilize data-driven insights to optimize campaign performance, improve ROI, and achieve KPIs.
• Lead and mentor a team of digital marketing professionals, providing guidance, feedback, and support to drive performance.
• Data Sciences/ Analytics / R / Big Data / Python experience is a plus
• Must have expereince in Graphic Design tools (Canva, Adobe etc) UI/UX Design.
• Collaborate cross-functionally with internal teams such as product, design, and analytics to ensure alignment and maximize results.
• Manage and optimize marketing budgets, ensuring efficient allocation of resources and achieving targets.
• Built a robust creative strategy and drive with an experimentation mindset.
• Stay up-to-date with the latest trends, tools, and best practices in performance marketing, and implement innovative strategies to stay ahead of the competition.
• Detail-oriented, with the ability to generate and deep-dive into analytical, actionable insights.
• Own end-to-end user lifecycle management (Acquire, Engage, and Retain).
• Develop and implement comprehensive performance marketing strategies to achieve user acquisition and revenue goals.
• Utilize analytics tools to monitor, analyze, and report on key performance metrics. Make data-driven recommendations to enhance campaign performance.
• Efficiently manage marketing budgets to maximize ROI and achieve predefined KPIs.