Digital Marketing Executive

Name of the Department:

Position:

Job Location:

Key Responsibilities:

·        Collaborate with the Sales team to create comprehensive digital marketing strategies aligned with business goals.

·        Develop and maintain a detailed monthly marketing calendar for campaigns, content, and events.

·        Create and curate engaging, high-quality content for websites, blogs, social media platforms, email marketing, newsletters, and LinkedIn posts.

·        Manage and grow the company's presence on platforms like Facebook, Instagram, LinkedIn, and others by planning and executing social media content calendars and campaigns.

·        Optimize website content and structure to improve search engine rankings and drive organic traffic through keyword research and analysis.

·        Plan and execute email marketing campaigns, including creating compelling email content and analysing campaign performance.

·        Organize and conduct monthly webinars to engage the audience and showcase expertise, coordinating with internal teams for seamless execution.

·        Handle and assign new leads generated from campaigns to the Sales team, ensuring proper follow-up and tracking lead conversions.

·        Analyse digital marketing campaign performance using data-driven insights, providing actionable recommendations and creating monthly performance reports.

·        Stay updated with emerging industry trends, tools, and technologies to implement innovative marketing strategies.

·        Write compelling content for marketing materials, including blog posts, email campaigns, and social media updates.

·        Collaborate with graphic designers and web developers to ensure cohesive and visually appealing marketing campaigns.

·        Manage newsletters to keep customers and prospects informed and engaged.

·        Drive LinkedIn engagement with professional posts and interaction strategies.

·        Ensure successful execution of all digital marketing activities while meeting key performance metrics and deadlines.

Qualifications:

·        Currently enrolled in a bachelor’s or master’s degree program in Marketing, Business, or a related field.

·        Strong written and verbal communication skills.

·        Basic understanding of digital marketing concepts and platforms.

·        Familiarity with social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) and content management systems (e.g., WordPress).

·        Self-motivated, proactive, and eager to learn.

Skills:

·        Social media management

·        Content creation

·        SEO

·        Google Analytics or similar analytics tools

·        Team player with excellent collaboration skills

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