Digital Marketing Executive

Role Overview

Digital Marketing Lead

SEO, performance marketing, content strategy, social media, and analytics

Key Responsibilities

Strategic Planning & Leadership

• Develop, lead, and execute comprehensive digital marketing strategies aligned with business goals.
• Identify growth opportunities and allocate budgets effectively across channels.
• Supervise and mentor a small marketing team for execution excellence.
  

Performance Marketing & Analytics

• Plan, run, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
• Analyze campaign performance metrics and generate actionable insights using Google Analytics, GA4, and other analytics tools.
• Drive ROI-focused decisions based on data and measurable outcomes.
  

SEO & Content Strategy

• Oversee on-page and off-page SEO initiatives to improve search rankings and organic traffic.
• Collaborate with the content team to ensure cohesive messaging and content aligned with brand goals.
• Conduct competitor and keyword research to guide content and campaign planning.
  

Social Media & Brand Positioning

• Build and manage a robust social media strategy across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.).
• Oversee creative direction, storytelling, and engagement-driven campaigns.
• Identify trends, influencers, and emerging channels to enhance brand visibility.
  

Email & WhatsApp Marketing

• Design and execute high-performing email and WhatsApp campaigns for lead nurturing, retention, and remarketing.
• A/B test and optimize campaign performance for conversions.
  

Cross-Team Collaboration & Partnerships

• Work closely with design, development, and client teams to ensure seamless marketing integration.
• Build and maintain relationships with influencers, partners, and media outlets to amplify reach.
  

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years of experience in digital marketing, with a proven track record of leading successful campaigns.
• Hands-on experience in:
• Google Ads, Meta Ads, and Analytics platforms
• SEO tools (Ahrefs, SEMrush, etc.)
• Email marketing tools (Mailchimp, SendinBlue, etc.)
  

Must Have

• Strong understanding of digital funnels, conversion tracking, and performance optimization.
• Excellent communication, analytical, and leadership skills.
• Creative mindset with a passion for innovation and measurable impact.