Digital Marketing & Content Strategy Lead

About the Role:

We are seeking a highly motivated Digital Marketing & Content Strategy Lead to drive our online presence, strengthen brand visibility, and support business growth in the IP and patent services domain. You will be responsible for leading content development, executing SEO and digital marketing campaigns, and collaborating with internal and external teams to ensure that our digital assets accurately reflect our services and industry expertise. 

Key Responsibilities:

1. Website & SEO Management

• Coordinate with developers to update website content, including the addition of new service pages, case studies, blogs, and other content updates. 
• Implement on-page SEO best practices: keyword placement, metadata, image optimization, internal linking, etc. 
• Monitor and track website performance using tools like Google Analytics and Google Search Console. 

2. Content Strategy & Creation

• Plan and create high-quality content such as service descriptions, blog posts, landing pages, newsletters, and social media posts. 
• Collaborate with technical teams to convert complex patent/IP topics into clear, engaging, and SEO-friendly content. 
• Maintain a monthly content calendar aligned with marketing objectives and service updates. 

3. Digital Marketing Execution

• Run and manage basic paid campaigns on Google Ads and LinkedIn (optional but preferred). 
• Assist in planning and executing digital marketing campaigns to promote event IPs across social media, email, paid search, and web platforms. 
• Optimize content for lead generation and brand positioning across all digital platforms. 

4. Brand Building & Thought Leadership

• Research industry trends and develop messaging that positions the company as a leader in the IP analytics and patent research space. 
• Promote webinars, newsletters, whitepapers, and service updates using engaging visuals and clear CTAs. 
• Track content and campaign performance using basic marketing metrics (e.g., page views, lead form submissions, keyword ranking). 

5. Marketing Strategy & Market Analysis

• Contribute to planning sessions for IP marketing strategy and audience engagement. 
• Conduct market research, competitive analysis, and audience profiling to inform campaign direction and monetization strategy. 
• Collaborate with cross-functional teams (sales and BD) to align marketing efforts with business goals. 
• Stay updated on emerging digital trends and apply insights to enhance IP marketing and service offerings 

Key Skills Required:

• Strong written English and ability to explain technical concepts clearly. 
• Basic knowledge of SEO, content marketing, and website CMS (e.g., WordPress or Webflow). 
• Familiarity with tools such as Google Analytics, Search Console, and Canva (or similar design tool). 
• Self-starter with excellent time management, able to work across teams (technical, design, sales). 
• Interest in patents, intellectual property, or legal-tech is a strong plus. 

Preferred Experience:

• Prior experience in a marketing role at a consulting, legal-tech, SaaS, or IP firm. 
• Worked on marketing deliverables like blogs, newsletters, or whitepapers. 
• Comfortable creating simple graphics or visuals using Canva or PowerPoint. 

Why Join Us?

• Opportunity to shape the digital voice of a growing IP consulting firm. 
• Exposure to cutting-edge innovations across industries. 
• Flexible remote setup and autonomy to drive initiatives end-to-end. 

Application Process

To apply, send your resume to aditi.gupta@icuerious.com, vaishali@icuerious.com, and   hr@icuerious.com, or apply directly via this job post. Shortlisted candidates will be contacted to proceed to the next stage of the hiring process.