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On-site

Job Type

Part Time

Job Description

Key Responsibilities

PPC Campaign Management:

  • Plan, execute, and optimize paid ad campaigns across Google Ads, LinkedIn, Facebook, and Instagram.
  • Conduct keyword research, competitor analysis, and audience targeting for effective lead generation.
  • Manage ad budgets efficiently to maximize ROI.
  • Set up conversion tracking, retargeting strategies, and audience segmentation.
  • Collaborate with design and content teams to develop engaging ad creatives.
  • Analyze and report on campaign performance using tools like Google Analytics, Facebook Business Manager, and LinkedIn Campaign Manager.

Email Marketing:

  • Develop and execute targeted email marketing campaigns to support lead nurturing and customer engagement.
  • Write compelling subject lines, CTAs, and email content that drive conversions.
  • Segment audiences and create personalized email sequences (drip campaigns, welcome series, re-engagement campaigns).
  • Optimize email deliverability, open rates, and click-through rates.
  • Run A/B tests on subject lines, content, and timing.
  • Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR).

Qualifications & Requirements

  • Minimum 4 years of combined experience in PPC advertising and email marketing.
  • Hands-on expertise with platforms such as Google Ads, LinkedIn Ads, Meta Ads (Facebook/Instagram), and email tools like Mailchimp, HubSpot, ActiveCampaign, or Klaviyo.
  • Strong analytical skills and experience with A/B testing, performance tracking, and campaign optimization.
  • Good copywriting skills for both ads and email content.
  • Familiarity with Google Analytics, Google Tag Manager, and basic HTML for email template editing.
  • Experience in B2B lead generation, especially within industries like oil & gas, construction, or industrial services, is a plus.

About Studio52

Websites:

To Apply:

Job Type: Part-time

Pay: ₹25,000.00 - ₹30,000.00 per month


Schedule:


  • Day shift
  • Monday to Friday


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