Digital Marketing Consultant

Job Title: Digital Marketing Consultant

Job Type: Full-Time

Experience: 2 to 3 Years

Location: Baner Pune (Work from Office)

Company Overview Pharoscion Global

Pharoscion Global, a recipient of “Certificate of Trust from Tata” and multiple global recognitions, started in January 2018, stands at the forefront of Digital Transformation via AI, Technology and Marketing solutions catering to various corporations and startups across the globe. With a team comprising minds from IITs, IIMs and other experienced scholars, with a robust client presence across 9+ countries, Pharoscion specializes in providing tailored, results-driven strategies and solutions that directly tackle the most pressing challenges faced by businesses today. Pharoscion is your partner in areas (not limited to) like AI services, Cloud-based IT Products and Services, Marketing, Branding, Data Analytics, SEO/SEM, Performance Marketing and more.

Company Website

Job Overview

An Associate Digital Marketing Consultant is one who is responsible for handling social media accounts of the company, maintain regular engagements on social media platforms, running online advertisements for lead generation and ensuring high quality leads are forwarded to the sales department.

Tasks & activities

1. Content research for social media and advertisements: Researching across various platforms for engaging content ideas, posts and videos, reading blogs, going through videos for the same & researching competitive brands advertising and marketing methods for advertising ideas, researching international market leaders for advertising and content ideas.
2. Running online advertisements: Running ads within the set advertising budget, managing campaigns, optimizing campaigns for better cost per lead, creating ad copies, creative & landing pages using easy drag and drop online tools.
3. Ensuring brand growth, quality of leads & cost of leads constantly tracking month on month  Working on brand growth in terms of number of followers, page likes, engagements etc.
4. Cross checking sample lead quality for each campaign with the sales team to enhance lead quality for higher conversions & coming up with innovative advertising methods for keeping cost per lead in control.

Responsibilities

1. Manoeuvre digital marketing campaigns through all areas of the project life cycle on all social media platforms including Facebook, Instagram, Google Business, YouTube and more.
2. Clearly understand and implement digital marketing campaigns which fit client needs.
3. Provide analytical reporting of campaigns