Digital Marketing Consultant

The Key Responsibilities:

1. Strategic Planning & Execution

• Develop and implement an integrated digital marketing strategy to increase visibility, website traffic, and appointment conversions across all three branches.

• Create localized campaigns tailored to specific market—targeting beauty-conscious consumers, brides-to-be, professionals, and youth segments.

• Plan and execute seasonal, bridal, and festive campaigns to promote treatments and packages.

2. Digital Channel Management

• Manage and optimize clinic websites, ensuring SEO health, regular content updates, and service visibility.

• Lead social media strategy across Meta (Facebook, Instagram), Google, and YouTube—focusing on engagement, education, and brand storytelling.

• Plan and manage paid advertising campaigns (Meta Ads, Google Ads, YouTube Ads) with measurable ROI.

• Run email, WhatsApp, and retargeting campaigns to nurture leads and improve patient retention.

3. Brand Promotion & Third-Party Collaborations

• Build strategic online partnerships and listing promotions on relevant third-party websites and platforms such as:

o Bridal and wedding portals

o Matrimonial and lifestyle sites

o Airhostess training institutes and beauty academies

o Beauty parlor, bridal boutiques, convention centers, and bridal dress material stores

• Coordinate cross-promotions, joint events, and influencer collaborations to increase local visibility and referrals.

• Strengthen online reputation management through reviews, testimonials, and before–after success stories.

4. Analytics & Performance Tracking

• Track and analyze digital performance metrics (traffic, leads, cost per acquisition, engagement rate) using Google Analytics, Meta Business Suite, and CRM tools.

• Prepare monthly marketing reports for management, with insights and recommendations for improvement.

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Work Location: In person