Digital Marketing Analyst

We are seeking a driven Part-time Digital Marketing Analyst with a minimum of 2 years of experience. This role requires a blend of strategic thinking and creativity that align with our business goals. You'll be instrumental in enhancing our SEO and digital marketing efforts.

Digital marketing professionals are responsible for developing, implementing, and managing marketing strategies to promote a brand, product, or service through online channels.

Requirements

• A minimum of 2 years of experience in digital marketing, preferably within an IT consulting company, Salesforce consulting company or similar technology-focused environment.
• Strong understanding of digital marketing channels and strategies, with proven success in driving brand awareness
• Experience with SEO/SEM, and analytics tools.
• Knowledge of Salesforce and its ecosystem, demonstrating the ability to effectively communicate its value proposition.
• Creative thinker with strong analytical skills, capable of developing innovative marketing solutions to meet business challenges.
• Exceptional communication and collaboration skills, with the ability to work effectively in a team-oriented environment.
• Bachelor's degree in marketing, Business, Communications, or a related field.

Key Responsibilities:

• Support in executing comprehensive digital marketing campaigns across various channels (SEO, SEM, social media, display advertising).
• Identify target audiences and create buyer personas.
• Perform regular site audits using tools like SEMrush, Screaming Frog, or Google Search Console to identify technical issues. Address issues like broken links, duplicate content, missing meta tags, and crawl errors.
• Optimize website structure, metadata, and content for search engines.
• Must have experience with SEO.
• Track and analyze website traffic using tools like Google Analytics.
• Implement strategies to boost organic traffic through SEO best practices. Optimize site content, navigation, and speed to improve user experience and search engine rankings. Monitor traffic trends and refine strategies based on performance data.
• Use Google Analytics, SEMrush, or other analytics tools to monitor traffic sources, user behavior, and engagement.
• Track KPIs such as traffic, engagement, conversion rates, and revenue.
• Conduct keyword research to improve organic search rankings. Align keywords with content strategies, ensuring proper usage in blogs, web pages, and meta tags.
• Use tools like SEMrush, Google Keyword Planner, or Ahrefs to find keywords with high search volume, low competition and monitor competitors' keywords and traffic.
• Optimize titles, headings, meta descriptions, and alt texts for target keywords. Ensure proper internal linking to boost on-page SEO and user experience. Update and refresh older content to maintain relevance and rankings.
• Analyze backlinks for quality, relevance, and domain authority using tools like SEMrush or Moz.
• Track and improve the domain authority score using tools like Moz or Ahrefs. Build high-quality backlinks, create authoritative content, and maintain a consistent brand presence online.
• Analyze competitors' SEO strategies, content performance, and backlink profiles.
• Manage social media platforms to build brand presence and engagement.
• Track metrics like likes, shares, comments, and conversions.
• Help creating engaging content that highlights our Salesforce consulting services and solutions, demonstrating thought leadership and industry expertise.
• Analyze market trends and competitor activities to identify opportunities for growth and improvement.
• Assist in Managing and optimizing website and social media profiles for maximum visibility and engagement.
• Must have previous experience working with IT consulting company or Salesforce consulting companies.
• Identify gaps in your strategies compared to competitors.
• Plus, to have at least 2+ years’ experience in specific to Salesforce consulting.
• Plus be aware Salesforce IT consultancy marketing process.
• Must have experience in how to generate Salesforce lead from marketing campaign.
• Must have experience researching, planning and prospecting the Salesforce.
• Must be able to generate new Salesforce business pipeline primarily through prospecting with help of Salesforce marketing.
• Must be able to understand Salesforce leads process that are driven by inbound/outbound effort.
• Manage company WordPress website to generate leads.
• Work with online collaboration activities and campaigns to generate leads and new business opportunities.
• Must be able to work with YouTube, and social media like LinkedIn to generate leads and opportunities that helps you to win new business opportunities.
• Track, analyze and report the success of those campaigns and events.
• Proven track record of achieving Salesforce marketing metrics and consistent achievement of year-over-year quota attainment.
• Must have experience in Salesforce including Information Technologies (IT), cloud/SaaS products and consultancy Lead and Prospect Business Processes.
• Must be able to partner with core seller to identify and source net new Salesforce pipeline and assist by researching lines of business and personas.
• Empower the sales team with marketing content and campaigns that help drive sales.
• Stay abreast of the latest digital marketing tools and Salesforce updates to continuously enhance our marketing efforts.
• Plus to have experience in branding and copywriting
• Plus to have brand management experience.

Other Responsibilities:

• You will have very well communication skills and outstanding listening skills.
• Proactively identify new Salesforce marketing opportunities.
• Develop market strategies by researching lists of high-potential Salesforce prospects.
• You are responsible for working with the customer base through a strategic and consultative approach to win new Salesforce business prospects.
• Managing strategically full lead process from lead through to closing the new business opportunities.
• You will collaborate with the team to use the company website and Salesforce ecosystem to generate new lead for business opportunities.
• Attention to detail
• A can-do attitude - everything else can be taught!