Marketing Manager

Are you the sort of Marketer that LOVES to take the reins, thrives in an autonomous environment, and feels a deep sense of accomplishment by making things happen at pace? Do you enjoy problem solving and are you looking for an entrepreneurial environment to cut your teeth in? Are you driven?  

If that genuinely sounds like the sort of Marketer you are, we want you to be part of our team. 

We’re a fully remote but London-based start up with ambitious dreams and we need a Marketing Manager to help us lay down solid foundations.  

About us

Application House is a Salesforce consulting agency that operates three different business models – on one hand we place expert Salesforce staff into existing businesses to help them with their Salesforce needs, on the other we take on Salesforce projects and deliver solutions for our clients.  

Third, truly reflecting the name house of the Application. We are developing a very advanced Application/Product that includes Artificial Intelligence and products like Uber, Zomato, Swiggy, Phonepe, Paytm, etc.  

Do you love product marketing? Then, the Application House is the best company to work for. 

Application House was born out of the experience and belief that clients need an agency that cares about getting things right, the first time – not papering over cracks or applying a band aid on a broken limb…but instead, fixing client’s issues at their source and saving everyone the time, energy, and expense of a quick job, done dirty! 

We have ambitious – some might even say audacious plans – to grow rapidly and we want dedicated, talented, fun people to join us on a journey of building a brand and business from the ground up. 

It’s hard but rewarding work and we invite you to join us in creating a best-in-class company where you’ll be able to succeed financially, as the business does. 

Purpose and summary of the role

You will need to have a good general understanding of marketing as you’ll need to flex your skills across both brand and performance marketing activities – don’t worry you don’t have to be an expert in both (though we wouldn’t mind of course!) but you do need to have a solid understanding across the board. 

Your first mission will be to work with the Head of Marketing to establish and build the brand, primarily through website and social media content.  From here we’ll be building out to set in place a strategy that will drive lead generation through outreach, SEO and other paid activities. 

You will be responsible for establishing marketing norms within the business.  You’ll have to be able to hold your own when working in a start up with various levels of understanding of marketing practices and principles.  Essentially, you will form the backbone of the marketing function and in time, will lead other Marketing Executives in pursuit of business growth and success. 

You will get to:

• Work on the brand project, bringing Application House to life 
• Act as the brand champion, ensuring the quality, clarity and consistency is achieved across all touchpoints  
• Work with a Graphic Designer and Copywriter to create best-in-class content 
• Have input into and bring to life the Content and Social Media Strategy 
• Monitor and analyse social media metrics to help shape and improve our effectiveness 
• Stay updated on industry trends and use this to build our commercial effectiveness 
• Use customer insight to develop content that delivers tangible results – being the voice of the customer through the process  
• Be responsible for creating and writing briefs 
• Help to set in motion the Marketing strategy 
• Work with the Performance Marketer to ensure content is optimised (SEO) and trackable 
• Work closely with the sales team to feedback on how campaigns are being received and where these can be adjusted   
• Hone skills that will make you able to work lean – and take this into your future  
• Contribute to the overall team performance by sharing and implementing Best Practise Ideas.  

You’ll need to

• Be truly passionate about marketing and a self-starter  
• Have 5-6 years’ experience, preferably in a larger company where you have had exposure to good training and best practice principles  
• Want to grow into a marketing leadership role  
• LOVE a challenge and enjoy the process of failing and improving  
• Have experience crafting content strategies, understand content funnels and being able to deliver them 
• Have a proven record in using content to deliver brand and commercial objectives, specifically on LinkedIn 
• Be able to recognise what good marketing looks like  
• Have an eye for detail without compromising creativity  
• Be able to demonstrate excellent verbal reasoning  
• Be willing to learn – we are committed to investing in you if you are eager and willing to invest in you, too 
• Have business acumen and commercial awareness  
• Be able to build rapport with your colleagues – even remotely  
• Bonus marks if you know how to use Google Analytics and understand PPC and other paid activities in depth 

We’ll offer you

• A competitive salary, including bonuses. 
• Training allowance.  
• A role with more flexibility than you’d get elsewhere – want to work 4-day weeks? Fine by us! 
• Fully remote work – we don’t mind if you want to jet off to Japan or see some of India. As long as you do your work and attend meetings, your location is of no interest to us (though we would like some pictures, ok?!) 
• The ability to work with marketers who have worked for some of the world’s best and most loved brands – Virgin, British Airways. 
• A great culture – team members who are all ambitious and a Founder who wants success to be shared by all contributing members of the company