Sharada Estates

Location: Tirunelveli (On-site) Experience: 4 years Sharada Estates is a premium real estate developer crafting luxury apartments in Tirunelveli. We are building a strong, design-led brand and are looking for a Marketing Associate who can own marketing execution end-to-end from content creation to campaign coordination and early-stage lead qualification. This role is perfect for someone who is both creative and operationally strong, with a solid understanding of real-estate buyers, project positioning, and luxury communication. Key Responsibilities Content, Branding & Campaign Execution Plan, create and schedule social media content across platforms (Instagram, Facebook, LinkedIn, YouTube). Write clear, compelling copy for captions, brochures, newsletters, WhatsApp updates, and property communication. Create and maintain marketing assets: brochures, one-pagers, stack elevations, property highlight sheets, launch decks, project videos (in coordination with vendors). Maintain a structured content/calendar system ensuring timely publishing and campaign roll-outs. Manage website and SEO Support paid campaign execution ad creatives, landing pages, UTM tracking, basic analytics and weekly reporting. Coordinate with photographers/videographers for site shoots, walkthroughs and creative briefs. Lead Management & Initial Qualification Receive and review leads from campaigns, website forms, walk-ins, and social channels. Make initial follow-up calls to qualify interest, answer basic project queries, and gauge readiness. Maintain a neat CRM workflow — tagging, segmenting, adding notes, and following up on warm leads. Forward high-intent prospects to the Sales Team with context and lead notes to improve conversions. Make initial call to understand requirements of leads Share weekly insights on lead quality, objections, and frequently asked questions. Cross-team Coordination & Market Insights Work closely with the Sales Team, Site Team and Management to keep messaging aligned. Conduct light market and competitor research (pricing, amenities, branding, new launches) to support positioning. Perform quality checks across all marketing and brand touchpoints to ensure consistency. Requirements 4 years of experience in marketing coordination, content creation, or brand execution — ideally in real estate, construction, or premium/luxury brands . Strong copywriting, visual sense, and ability to convert ideas into polished output. Proficient in Canva and AI tools. Comfortable with CRM tools (Zoho). Strong communication skills — English + Tamil (essential for local market buyers). Ability to handle multiple tasks, manage deadlines, and coordinate with internal teams. Must be based in Tirunelveli or willing to work onsite full time.