Digital Marketing Analyst

You will be responsible for developing, implementing, and managing the company's social media strategy. This includes setting goals, identifying target audiences, and selecting relevant platforms. You will create and curate engaging content such as text, images, and videos that resonate with the brand's voice and target audience. Additionally, you will interact with followers and customers on social media platforms, address comments and inquiries, and cultivate relationships. Your role will involve monitoring social media performance, analyzing data, and reporting key metrics to evaluate campaign success. Collaboration with marketing, sales, and product teams will be essential to align social media efforts with overall business objectives. It is important to stay informed about the latest social media trends, algorithms, and best practices. You will be responsible for managing social media marketing budgets efficiently and maintaining relationships with influencers and other relevant stakeholders. Training and mentoring team members to excel in social media and presenting social media strategies and performance data to senior management are also part of your responsibilities. - Develop, implement, and manage the company's social media strategy - Create engaging content including text, images, and videos - Engage with followers and customers on social media platforms - Monitor social media performance and report on key metrics - Collaborate with marketing, sales, and product teams - Stay updated on social media trends and best practices - Manage social media marketing budgets effectively - Build and maintain relationships with influencers and stakeholders - Train and mentor team members for social media excellence - Present social media strategies and performance data to senior management You will be required to work full-time during the day shift at the company's in-person work location. As part of the benefits package, you will receive paid time off.,