Digital Marketing Analyst

As a Digital Marketing Analyst, your role involves monitoring, analyzing, and reporting performance metrics across various digital marketing channels. You will work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. Your responsibilities will include managing Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. Additionally, you will develop dashboards and automated reports for internal stakeholders. Key Responsibilities: - Monitor, analyze, and report on performance metrics across digital marketing channels. - Work with the marketing team to track KPIs, identify trends, and provide recommendations. - Manage Google Analytics, Google Tag Manager, and other tracking tools for accurate data collection. - Develop dashboards and automated reports for internal stakeholders. - Conduct competitor analysis and market research for identifying growth opportunities. - Support A/B testing and conversion rate optimization strategies. - Collaborate with content, design, and development teams to enhance user journey. - Assist in budget tracking, forecasting, and reporting on ad spend performance. - Track, measure, and report the performance of digital marketing campaigns. Qualifications Required: - Experience with tools like Google Analytics, Google Ads, Facebook Ads Manager. - Strong analytical skills and ability to interpret data effectively. - Knowledge of SEO/SEM, social media, email marketing, and website traffic analysis. - Ability to collaborate with cross-functional teams for campaign optimization. - Understanding of key performance indicators (KPIs) and ROI metrics. In addition to the above details, the job is a Full-time position.,