Job
Description
SKILLS : 1.Experience in handling media relations, corporate communication, and crisis management 2.Should have good public relations with all the media. 3.Should have good communication and drafting skills ROLES &RESPONSIBILITIES: 1.Monitor, analyze, and report on performance metrics across digital marketing channels, including website, email, social media, SEO/SEM, and paid advertising. 2.Work closely with the marketing team to track KPIs, identify trends, and provide actionable recommendations. 3.Manage Google Analytics, Google Tag Manager, and other tracking tools to ensure accurate data collection. 4.Develop dashboards and automated reports for internal stakeholders. 5.Conduct competitor analysis and market research to identify growth opportunities. 6.Support A/B testing initiatives and conversion rate optimization strategies. 7.Collaborate with content, design, and development teams to improve the user journey and campaign effectiveness. 8.Assist in budget tracking, forecasting, and reporting on ad spend performance. 9.Track, measure, and report the performance of digital marketing campaigns, including paid advertising, SEO, social media, email marketing, and website traffic. 10.Analyze user behavior, customer journeys, and conversion funnels to identify trends and opportunities. 11.Develop, manage, and maintain dashboards and regular reports to provide clear insights to the marketing and leadership teams. 12.Collaborate with digital, creative, and content teams to provide data-backed recommendations for campaign optimization. 13.Monitor key performance indicators (KPIs) and ROI metrics for all digital initiatives. 14.Conduct competitor analysis and market research to benchmark performance and identify opportunities. 15.Use tools like Google Analytics, Google Ads, Facebook Ads Manager, and other platforms for data collection and performance tracking Job Type: Full-time Pay: ₹1,000,000.00 - ₹1,200,000.00 per year
