Digital Brand Solutions (Partnership)- Firstpost

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Network18 is India's most diversified Media Company in the fast growing Media market. The Company has a strong Heritage and we possess a strong presence in Magazines, Television and Internet domains. Our brands like CNBC, Forbes and Moneycontrol are market leaders in their respective segments. The Company has over 7,000 employees across all major cities in India and has been consistently managed to stay ahead of the growth curve of the industry.

Network 18 brings together employees from varied backgrounds under one roof united by the hunger to create immersive content and ideas. We take pride in our people, who we believe are the key to realizing the organization’s potential. We continually strive to enable our employees to realize their own goals, by providing opportunities to learn, share and grow.

Function Overview

This function serves as the primary revenue generation engine for Firstpost, driving new client acquisition and managing ongoing client relationships across the pan-India market. This function combines strategic business development with consultative selling to identify, engage, and convert prospects into long-term brand partnership opportunities. The team focuses on brands and organizations that align with Firstpost's news and lifestyle positioning, selling the complete range of brand solutions offerings from short-term campaigns to comprehensive annual partnerships. Working closely with the Brand Solutions team, they translate market opportunities into revenue while building and maintaining strong client relationships that drive sustained business growth.

Key Responsibilities

New Client Acquisition & Business Development

• Identify and pursue new business opportunities across brands that align with Firstpost's news and lifestyle content positioning
• Develop and execute sales strategies to acquire new clients across various industry verticals and company sizes
• Build a robust sales pipeline through proactive prospecting, networking, and relationship building activities
• Convert prospects into clients through consultative selling and strategic relationship development

Full Portfolio Sales & Solution Positioning

• Sell the complete range of Firstpost's brand solutions offerings including video content, social campaigns, branded articles, and integrated marketing solutions
• Position appropriate solutions based on client needs, objectives, and budget parameters
• Develop comprehensive proposals that combine multiple service offerings for maximum client value and revenue opportunity
• Educate prospects on the full spectrum of available brand solutions and their strategic benefits

Brand Solutions Team Collaboration

• Work closely with the brand solutions team to develop compelling client presentations and campaign proposals
• Collaborate on creative concepts and strategic recommendations during the sales process
• Leverage brand solutions expertise to strengthen client presentations and demonstrate creative capabilities
• Coordinate seamlessly between sales conversations and creative strategy development

Client Relationship Management

• Manage ongoing relationships with newly acquired clients to ensure satisfaction and identify growth opportunities
• Serve as primary point of contact for clients acquired through their sales efforts
• Build long-term partnerships that extend beyond individual campaigns to comprehensive brand solution relationships
• Maintain regular client communication to understand evolving needs and identify upselling opportunities

Deal Structure & Contract Negotiation

• Structure deals ranging from single campaigns to comprehensive annual partnerships based on client requirements
• Negotiate pricing, terms, and contract conditions within established flexibility parameters
• Develop customized partnership structures that meet both client objectives and Firstpost revenue goals

Strategic Sales Planning & Market Analysis

• Develop independent strategic thinking for client solutions while collaborating with the brand solutions team
• Analyze market trends, competitive landscape, and client needs to identify new business opportunities
• Create sales strategies that leverage Firstpost's unique positioning in news and lifestyle content
• Contribute strategic insights to help shape product offerings and market positioning

Proposal Development & Presentation

• Collaborate with the brand solutions teams for technical and creative proposal creation.
• Build compelling sales presentations that demonstrate value proposition and competitive advantages
• Present solutions to client decision-makers with confidence and strategic insight
• Customize proposals to address specific client challenges and business objectives

Sales Process Management & Reporting

• Maintain accurate sales pipeline tracking and forecasting for revenue planning purposes
• Coordinate post-sale handoff to the campaign management team while staying informed of campaign progress
• Document client requirements, preferences, and feedback for future reference and team coordination
• Ensure smooth transition from sales to execution while maintaining client relationship continuity

Core Competencies

• Strong business development and consultative selling capabilities across diverse industry verticals
• Excellent communication, presentation, and relationship-building skills
• Strategic thinking with the ability to develop independent client solutions and collaborate effectively
• Deep understanding of digital marketing, branded content, and integrated marketing solutions
• Negotiation expertise with flexibility in deal structuring and pricing strategies
• Market analysis and competitive intelligence gathering abilities
• Cross-functional collaboration skills with creative and operational teams
• Client relationship management and account growth expertise
• Revenue optimization and business growth mindset
• Understanding of news and lifestyle brand landscape and content marketing trends
• 3 to 8 years of experience in digital ecosystem managing brand solution role

Disclaimer: Please note Network18 and related group companies do not use the services of vendors or agents for recruitment. Please beware of such agents or vendors providing assistance. Network18 will not be responsible for any losses incurred.

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