Digital Analyst (MCI)

Job Title: Digital Analyst (MCI)

Location: Chandigarh, India

Department: Data Analyst

Job Type: Full-Time

About Us:

TRU is a Global Leading Organization dedicated to leveraging cutting-edge technology to drive business innovation and growth. We're architects of online experiences, innovators in the digital landscape, and partners in our clients' success stories. Our journey began with a simple yet powerful vision — to transform businesses through strategic and creative digital solutions.

At TRU, we pride ourselves on a holistic approach to digital excellence. We don't just create websites or run marketing campaigns; we craft immersive digital journeys that resonate with audiences. From the inception of an idea to its execution, we bring together a team of passionate professionals who thrive on pushing boundaries and challenging the status quo.

Our global team comprises of industry experts hailing from Canada and APAC realms including India and Indonesia having creative and innovative minds. We are tech-savvy enthusiasts and bring a wealth of intelligence and expertise to the table. Whether it's web development, design, digital marketing, or emerging technologies, we're here to navigate the complexities and deliver solutions that make a lasting impact.

Position Overview:

Digital Analyst

Job Location and Address:

onsite

• Plot No E 275, Industrial Area, Sector 75, Sahibzada Ajit Singh Nagar, Punjab 160071

Responsibilities:

1. Marketing Cloud Intelligence (MCI) & Digital Analytics:

• Manage and optimize MCI dashboards to track marketing performance, campaign effectiveness, and business KPIs.
• Develop custom data models within MCI to aggregate, clean, and transform marketing data from multiple sources.
• Automate data ingestion and transformation pipelines in MCI for seamless reporting.
• Perform advanced marketing analytics to identify trends, improve attribution models, and enhance campaign effectiveness.

2. Data Management & Integration:

• Develop and maintain data architectures using Snowflake, BigQuery etc.
• Extract, process, and analyze large datasets from multiple marketing platforms.
• Integrate MCI with Google Analytics, Adobe Analytics, and Google Tag Manager to consolidate reporting and drive actionable insights.
• Optimize ETL pipelines to ensure efficient data processing and reporting.

3. Performance Reporting & Business Insights:

• Develop custom dashboards in MCI, Looker Studio, and Excel for marketing performance tracking.
• Analyze multi-channel marketing campaigns (PPC, social, programmatic) and provide optimization recommendations.
• Deliver monthly, quarterly, and ad-hoc reports to key stakeholders on marketing performance and ROI.
• Conduct cohort and segmentation analysis to improve customer retention and acquisition strategies.

4. Collaboration & Strategy:

• Work closely with marketing, product, and data teams to align data-driven insights with business goals.
• Provide recommendations to optimize budget allocation, audience targeting, and media spend efficiency.
• Stay updated on MCI enhancements, industry trends, and new analytics tools.

Requirements

• Bachelor’s or Master’s degree in Data Science, Computer Science, Marketing, Business Analytics, or a related field.

• 2+ years

  of experience in digital marketing analytics, business intelligence, and data management.
• Proven expertise in 

  MCI (Marketing Cloud Intelligence/Datorama),

  including dashboard development and data transformations.
• Strong hands-on experience with 

  Snowflake, BigQuery,

   and 

  SQL

  .
• Experience in 

  Adobe Analytics, Google Analytics (GA4)

  , etc.
• Experience in

  ETL processes, API integrations, and marketing data automation.

• Strong analytical, problem-solving, and communication skills.
• Ability to work in a fast-paced environment, managing multiple projects and deadlines.

Benefits

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and innovative work environment.