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2.0 - 5.0 years
2 - 5 Lacs
Pune
Work from Office
Responsibilities: Plan & run Meta ad campaigns (Lead Gen & Ecom) Track ROI, optimize CPC & CTR Create ad copies & creatives with the team Generate monthly performance reports Preferred candidate profile Experience with Facebook Ads Manager Understanding of Lead management & eCommerce funnels Strong analytical skills and integration skills
Posted 2 months ago
1.0 - 6.0 years
9 - 13 Lacs
Mumbai
Work from Office
As a Paid Media - Sr. Associate at IIDEs Lower Parel office, you will play a critical role in strategizing, leading, and optimizing paid advertising campaigns across multiple platforms. Your core objective is to generate high-quality leads through performance-driven media buying. This role requires both analytical precision and strategic vision, as well as the ability to collaborate across departments to drive growth through digital advertising. What Youll Do: Campaign Strategy & Execution: Develop and execute a full-funnel paid media strategy across platforms such as Google, YouTube, Facebook, Instagram, LinkedIn, Quora, and Bing. Create, manage, and optimize paid media campaigns including Search, Display, Video, and Re-marketing ads. Data-Driven Optimization: Track and analyze campaign metrics (CTR, CPC, CPL, ROI) to drive ongoing improvements and growth. Use insights from Google Analytics and CRM to optimize campaigns and target new opportunities. Reverse-engineer media budgets based on lead targets and revenue goals. Creative Collaboration: Write and test ad copies for various platforms; give clear creative briefs to designers and video editors. Strategize and review landing pages and content to maximize conversions and lead quality. Audience & Segmentation: Conduct consumer profiling to define target audience personas and map digital touchpoints. Clean and upload audience databases for custom targeting on platforms like Facebook Ads. Requirements Must-Have: Experience: Minimum 13 years in paid media campaign execution with experience managing a small team. Platform Expertise: Hands-on experience with Google Ads (Search, Display, Video), Facebook Ads Manager, Bing, LinkedIn Ads, and Quora Ads. Analytical Skills: Strong understanding of campaign metrics, budget forecasting, and ROI analysis. Proficient in Google Analytics. Communication: Excellent written and verbal communication skills for team coordination and ad copywriting. Technical Skills: Proficiency in MS Excel and Google Sheets for audience segmentation and reporting. Should Have: Strong grasp of keyword bidding strategies, match types, remarketing logic, and landing page testing. Experience strategizing content for ad creatives and landing pages. Nice to Have: Basic knowledge of WordPress, CRM systems, Email & SMS marketing, and marketing automation tools. Ability to ideate growth strategies based on historical campaign performance and market insights.
Posted 2 months ago
0.0 - 2.0 years
3 - 8 Lacs
Noida
Work from Office
We are seeking a creative, detail-oriented, and data-driven Social Media Executive to manage and grow our brand’s online presence across platforms. The ideal candidate should have a passion for digital storytelling, a deep understanding of social media trends, and the ability to execute campaigns that drive engagement, awareness, and conversions. Key Responsibilities: Develop, curate, and manage content (text, images, video) for all social media channels including LinkedIn, Instagram, Facebook, Twitter, and YouTube. Monitor and respond to audience interactions, comments, and messages in a timely and professional manner. Collaborate with the design and content teams to ensure consistent branding and voice across all platforms. Plan and execute monthly content calendars aligned with marketing campaigns and key events. Track key performance metrics such as engagement rates, follower growth, impressions, CTR, and ROI. Analyze campaign performance using tools like Meta Business Suite, LinkedIn Analytics, and Google Analytics. Stay up-to-date with the latest social media best practices, platform updates, and industry trends. Coordinate with influencers, partners, or agencies for brand collaborations and campaigns. Assist in boosting and running paid promotions with the digital advertising team. Total Experience Expected: 01-04 years
Posted 2 months ago
9.0 - 14.0 years
15 - 19 Lacs
Noida
Work from Office
?JOB DESCRIPTION ? Job Title: Product Lead- Ad Tech ? Location: NOIDA ? VERTICAL: Times Ad Platform ? DOMAIN: Product Management ? EXPERIENCE: 9+ years in Product Management (preferably in AdTech, Data, or AI) ?? ? At Times Internet, we create premium digital products that simplify and enhance the lives of millions. As ? India s largest digital products company, we have a significant presence across a wide range of ? categories, including News, Sports, Fintech, and Enterprise solutions. ? Our portfolio features market-leading and iconic brands such as TOI, ET, NBT, Cricbuzz, Times Prime, Times ? Card, Indiatimes, Whatshot, Abound, Willow TV, Techgig and Times Mobile among many more. Each of ? these products is crafted to enrich your experiences and bring you closer to your interests and aspirations. ? As an equal opportunity employer, Times Internet strongly promotes inclusivity and diversity. We are ? proud to have achieved overall gender pay parity in 2018, verified by an independent audit conducted by ? Aon Hewitt. ? We are driven by the excitement of new possibilities and are committed to bringing innovative ? products, ideas, and technologies to help people make the most of every day. Join us and take us to the ? next level! ? About the Business Unit? ? Colombia is a contextual AI-driven AdTech platform that revolutionizes digital advertising with cutting- ? edge technology. By utilizing advanced machine learning and AI, Colombia delivers highly targeted and ? personalized ad experiences, ensuring optimal engagement and performance. Our platform seamlessly ? integrates with publishers and advertisers, offering robust solutions for display, video, and native ? advertising. ? With over 650 million unique users monthly, Colombia leverages data-driven insights to provide ? unmatched reach and engagement. As part of India s largest premium content network, we ensure high- ? quality user interaction and engagement. With over 15 billion recommendations per month & 650 Mn + ? unique users, we guarantee massive audience reach. ? Utilizing AI & ML models for lookalike audience creation, bid prediction, and contextual targeting, ? Colombia enhances campaign effectiveness and user engagement. Our AI-powered user segmentation and ? article annotation streamline processes, delivering more accurate and relevant user experiences. ? Experience the future of advertising with Colombia. . . ? Job Requirement : ? ? ? ? ? ?Product Ownership: Own and evolve the data layer powering Colombias AdTech stack ? ? ? ? ? ?AI/ML Use Case Enablement: Define and prioritize product requirements for AI-driven ad serving ? ? ? ? ? ?AdTech Ecosystem Integration: Lead integration with SSPs, DSPs, DMPs, CDPs, and internal/external APIs to enhance audience intelligence and campaign performance. ? ? ? ? ? ?Privacy & Compliance ? ? ? ? ? ?Cross-Functional Leadership: Collaborate with engineering, analytics, sales, and operations teams to execute product roadmaps and GTM strategies. ? ? ? ? ? ?Innovation & Impact: Explore & stay up to date with the latest AI and GenAI capabilities for recommendation engines, predictive audience modeling, and smart creatives. ? Required Skills & Experience ? ? ? ? ? ?7+ years of experience in Product Management with a focus on AdTech, MarTech, Data Infrastructure, AI use cases ? ? ? ? ? ?Strong understanding of programmatic advertising, real-time bidding, cookies vs. cookieless targeting, and contextual systems etc. ? ? ? ? ? ?Experience with data pipelines, AI, and machine learning frameworks ? ? ? ? ? ?Proven track record of building scalable platforms or APIs used for audience targeting or campaign optimization ? ? ? ? ? ?Ability to translate complex tech into simple, business-friendly outcomes ? ? ? ? ? ?Strong analytical mindset and familiarity with tools like BigQuery, SQL, GA, etc. ? ? ? ? ? ?Excellent communication and stakeholder management skills ? ? ? ? ? ?Experience working with GenAI, LLMs, or AI Agents in marketing/advertising use cases
Posted 2 months ago
10.0 - 12.0 years
12 - 18 Lacs
Chennai
Work from Office
A confident relationship-builder with strategic skills to manage big clients and campaigns. Brings in big-ticket business, opens doors with brands, and builds long-term corporate relationships
Posted 2 months ago
10.0 - 12.0 years
12 - 18 Lacs
Chennai
Work from Office
A confident relationship-builder with strategic skills to manage big clients and campaigns. Brings in big-ticket business, opens doors with brands, and builds long-term corporate relationships
Posted 2 months ago
1.0 - 6.0 years
7 - 11 Lacs
Gurugram, Bengaluru, Mumbai (All Areas)
Work from Office
Roles and Responsibilities Manage key accounts, develop new business opportunities, and drive revenue growth through partnerships and alliances. Identify potential clients, build relationships, and pitch media solutions to meet their advertising needs. Collaborate with internal teams to create customized marketing strategies for clients across print, digital, radio, and outdoor platforms. Develop strong relationships with existing clients to increase repeat business and referrals. Analyze market trends and competitor activity to stay ahead in the competitive ad sales landscape.
Posted 2 months ago
3.0 - 8.0 years
5 - 10 Lacs
Bengaluru
Work from Office
Advertising enables monetization on all of Amazons commerce and content sites worldwide, and is a strategic bet. Our guiding principle is to deliver the right ad to the right customer at the right time. This enhances both the customer experience and, in the long run, our advertisers return on investment. We create only high quality advertising products that are valuable to advertisers and customers alike, and increase customer discovery on the Amazon site. Our team offers a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on web-based shopping portal, and on millions of mobile and tablet devices. Customer-centricity is our core principle, guiding everything we do, including our approach to advertising. If you re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them - then we want you to come join us and make advertising even better. We are a motivated, collaborative and fun-loving team building a high growth business. We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate. This role offers an opportunity to make a significant impact on the future vision for Amazon. This position is based at Amazon India in Bangalore. We are looking for a hands-on, detail-oriented, highly-motivated Ads Account Manager who is a problem solver at their core and is able to deliver on advertising priorities for their advertisers. Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser priorities. Effectively align spends for defined cadence (week / month/ quarter / sale event) Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction. Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns Track Own the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed. Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients goals Co-lead monthly and quarterly performance reviews with advertisers Drive operational excellence to ensure SLA adherence and client satisfaction More than 3+ years of experience in sales Bachelors degree required, MBA is preferred Experience in an analytical, results-oriented environment with external customer interaction. Proven ability to manage the business by the numbers . Must be metrics-driven. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly. Experience working with SME retailers is an advantage. Experience with e-commerce, digital advertising, or media would be an advantage. Deep understanding of the retail and wholesale landscape in India with prior interactions with sellers and distributors is desirable. Experience selling nascent (embryonic/start-up) products/services into new markets is desired. More than 3+ years of experience in sales Bachelors degree required, MBA is preferred Experience in an analytical, results-oriented environment with external customer interaction. Proven ability to manage the business by the numbers . Must be metrics-driven. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly. Experience working with SME retailers is an advantage. Experience with e-commerce, digital advertising, or media would be an advantage. Deep understanding of the retail and wholesale landscape in India with prior interactions with sellers and distributors is desirable. Experience selling nascent (embryonic/start-up) products/services into new markets is desired.
Posted 2 months ago
5.0 - 10.0 years
7 - 12 Lacs
Bengaluru
Work from Office
Join our innovative Grocery and Everyday Essentials team in Bangalore as we scale our quick commerce business. As Brand Design Lead, you will define and evolve our brand identity across customer touchpoints. This role combines strategic thinking with hands-on execution to create impactful visual experiences that resonate with our customers. You will collaborate with cross-functional teams to develop and implement cohesive brand systems that drive business growth and customer engagement. Develop and implement comprehensive brand identity systems that align with our overall brand architecture while meeting specific customer needs Create and maintain scalable design guidelines, templates, and visual assets to enable consistent brand expression across channels Provide creative direction and design expertise to marketing teams, external partners, and designers Lead end-to-end design projects from concept to delivery, including timeline management and stakeholder alignment Analyze performance metrics to optimize design effectiveness and refine brand expression Partner with marketing and homepage teams to ensure cohesive brand implementation across all touchpoints A day in the life You will start your day reviewing ongoing design projects and providing feedback to ensure brand consistency. Throughout the day, youll collaborate with marketing teams to develop creative solutions, participate in cross-functional meetings to align on brand strategy, and work hands-on creating design assets. Youll also analyze performance data to inform design decisions and mentor team members to elevate the quality of design output. About the team - - Bachelors degree in Design, Visual Communications, or related field - 5+ years of experience in brand design or visual design - Portfolio demonstrating experience in creating brand guidelines, design systems, and visual assets - Experience in implementing design solutions across digital platforms - Experience collaborating with technical teams on design implementation - Experience in e-commerce or retail brand design - Proficiency in current design tools and technologies - Experience in creating data-informed design solutions - Knowledge of marketing principles and digital advertising - Strong understanding of typography and brand design principles - Experience working with cross-functional teams in a fast-paced environment - Experience mentoring junior designers or providing creative direction
Posted 2 months ago
2.0 - 7.0 years
4 - 9 Lacs
Bengaluru
Work from Office
Advertising enables monetization on all of Amazons commerce and content sites worldwide, and is a strategic bet. Our guiding principle is to deliver the right ad to the right customer at the right time. This enhances both the customer experience and, in the long run, our advertisers return on investment. We create only high quality advertising products that are valuable to advertisers and customers alike, and increase customer discovery on the Amazon site. Our team offers a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on web-based shopping portal, and on millions of mobile and tablet devices. Customer-centricity is our core principle, guiding everything we do, including our approach to advertising. If you re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them - then we want you to come join us and make advertising even better. We are a motivated, collaborative and fun-loving team building a high growth business. We are entrepreneurial and have a bias for action and a broad mandate to experiment and innovate. This role offers an opportunity to make a significant impact on the future vision for Amazon. This position is based at Amazon India in Bangalore. We are looking for a hands-on, detail-oriented, highly-motivated Ads Account Manager who is a problem solver at their core and is able to deliver on advertising priorities for their advertisers. - Build solid relationships with advertisers, displaying a dedication to delivering first-class service and advertising solutions - Flawlessly execute end-to-end campaigns, liaising with advertisers to align to advertiser priorities. - Effectively align spends for defined cadence (week / month/ quarter / sale event) - Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs - Keep regular track of defect metrics (like high ACoS) and ensure a timely nudge to advertiser for course-correction. - Monitor and communicate campaign progress to the advertiser through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns - Track Own the Ad Revenue goals for the set of advertisers being managed and deploy different ad-product strategies to exceed goals/cover for gap to goal in case needed. - Leverage our suite of rich data, targeting and product channels to collaborate with the other teams in the development of tailored solutions that meet clients goals - Co-lead monthly and quarterly performance reviews with advertisers - Drive operational excellence to ensure SLA adherence and client satisfaction - Bachelors degree with 2+ experience in SEM/ business development/sales within E-Com/Ad agency/E-com service provider domains - Ability to effectively communicate his/her thoughts in a well-organized manner - Strong Excel and PowerPoint skills - Strong analytical skills - Ability to work cross-functionally with a wide range of employees with different skill sets - 2+ years proven experience in ad operations ad sales, online marketing/online ad sales or programmatic advertising - 2+ years working in an external client facing environment involving aspects of business development - Advanced Excel / Power BI skills with ability to write SQL queries for data extraction purposes
Posted 2 months ago
4.0 - 9.0 years
32 - 37 Lacs
Pune
Work from Office
Welcome to Warner Bros. Discovery the stuff dreams are made of. Who We Are When we say, the stuff dreams are made of, we re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what s next From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive. Job Overview We are looking for a Program Manager to lead key initiatives in SSP integrations, DMP operations, and measurement solutions within our programmatic and data team. You will manage multiple projects, ensuring timely execution and seamless ad-tech integrations. Join a global mass media leader driving advertising for a major streaming platform , with multiple new market launches ahead. Key Responsibilities Lead SSP integrations, DMP operations, and measurement solutions . Manage timelines, scope, and execution of multiple ad-tech projects. Oversee technical integrations for ad servers, SSPs, and third-party measurement tools . Collaborate with internal teams and external partners for successful implementations. Ensure smooth audience segmentation, data activation, and analytics reporting. Qualifications 4+ years in program/project management in advertising or digital media. Experience in programmatic advertising, SSP/DSP integrations, and data platforms (DMPs, CDPs) . Strong problem-solving, communication, and project management skills. Proficiency in project management tools (Asana, JIRA, Trello) . Preferred: Experience in OTT/streaming advertising . Agile/Scrum certifications. Knowledge of GDPR, CCPA, and data privacy regulations . This is an exciting opportunity to shape the future of digital advertising in a high-growth environment. Apply now! How We Get Things Done This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview. Championing Inclusion at WBD Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request. ","industry":"All Others",
Posted 2 months ago
2.0 - 4.0 years
2 - 5 Lacs
Gurugram
Work from Office
Job Title: Search Arbitrage Media Analyst Location:Gurgaon Department: Marketing / Media Buying / Digital Advertising Job Summary: We are seeking a highly skilled Search Arbitrage Media Analyst with expertise in driving profitable campaigns through Facebook, Google Ads, and Native Advertising platforms. The ideal candidate will have a strong background in managing large-scale paid search campaigns, optimizing content for monetization, and utilizing data to maximize ROI. You will be responsible for analyzing traffic sources, optimizing ad spend, and ensuring high conversion rates for performance-driven campaigns. Key Responsibilities: Campaign Management: Manage and optimize paid search campaigns across Google Ads, Facebook Ads, and Native platforms (e.g., Taboola, Outbrain). Oversee daily bid management, keyword targeting, ad copy optimization, and budget allocation to drive high-quality traffic. Search Arbitrage Execution: Implement search arbitrage strategies to generate traffic for content monetization, focusing on acquiring low-cost traffic and maximizing ROI. Analyze cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS) to adjust campaigns effectively. Data Analysis and Reporting: Use analytics tools (Google Analytics, Facebook Insights, native platform dashboards) to monitor and analyze the performance of campaigns. Generate weekly/monthly performance reports, presenting insights on campaign optimization and improvement opportunities. A/B Testing and Optimization: Continuously test and optimize ad creatives, landing pages, and targeting strategies to enhance conversion rates and reduce CPA. Conduct split testing on keywords, bidding strategies, and audience segments to identify high-performing combinations. Traffic and Conversion Optimization: Monitor traffic quality, optimizing for high-converting users while minimizing traffic waste. Leverage native ad placements, SEO optimization, and keyword targeting to ensure consistent and profitable traffic acquisition. Collaboration with Creative Teams: Work closely with creative and content teams to ensure the alignment of ad creatives with campaign goals. Ensure that landing pages and offers are aligned with the best practices for high conversions. Budget and Spend Management: Efficiently allocate and manage budgets to maximize the performance of campaigns across all channels. Monitor pacing and ensure that spend is in line with campaign goals while maintaining profitability. Key Requirements: Proven experience (2-4 years) managing paid search campaigns on Google Ads, Facebook Ads, and Native Advertising platforms (Taboola, Outbrain). Experience in search arbitrage strategies with a deep understanding of bidding, targeting, and content monetization. Skills: Strong analytical skills, with proficiency in Google Analytics, Facebook Insights, and other native platform analytics. Experience with A/B testing, conversion rate optimization (CRO), and ad optimization. Expertise in campaign tracking and ROI analysis, with a keen ability to improve ROAS and CPC. In-depth knowledge of keyword research, traffic acquisition, and media buying strategies. Familiarity with tools like Excel, Google Sheets, and Google Data Studio for reporting and data manipulation. Technical Skills: Advanced knowledge of Google Ads (Search, Display, YouTube) and Facebook Ads (including Facebook Business Manager). Experience with native advertising platforms like Taboola, Outbrain, Revcontent, or similar. Familiarity with automation tools and bid management platforms (e.g., Marin Software, Kenshoo). Soft Skills: Detail-oriented, with excellent problem-solving and troubleshooting abilities. Strong communication skills to work across teams and report on campaign performance. Highly organized with the ability to manage multiple campaigns and priorities. Ability to work in a fast-paced, data-driven environment and make quick adjustments based on campaign performance. Preferred Qualifications: Experience with Google Tag Manager, Google Search Console, and Facebook Pixel. Understanding of SEO and how it integrates with paid media campaigns. Background in content marketing or media buying agencies is a plus. Why Join Us: Opportunity to work with a dynamic, data-driven team focused on performance marketing. Gain exposure to cutting-edge digital advertising platforms and technologies. Competitive compensation with performance-based incentives. If you re passionate about search arbitrage, paid media optimization, and driving measurable results through platforms like Facebook, Google, and Native, we d love to hear from you!
Posted 2 months ago
5.0 - 7.0 years
5 - 8 Lacs
Ahmedabad, Chennai, Bengaluru
Work from Office
Design and run digital marketing campaigns across multiple channel Utilise analytic tool such as Google Analytics to monitor performance Analyse customer data and user behavior to identify trend Collaborate with other team to ensure digital campaign
Posted 2 months ago
5.0 - 7.0 years
0 Lacs
Mumbai, Maharashtra, India
On-site
Genpact (NYSE: G) is a global professional services and solutions firm delivering outcomes that shape the future. Our 125,000+ people across 30+ countries are driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients . Powered by our purpose - the relentless pursuit of a world that works better for people - we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI. Inviting applications for the role of Senior Manager, Campaign Manager In this role, you will work in a pod structure with Client Success Managers to support our largest clients, providing strategic insights and recommendations for SEM and display advertising campaigns. Responsibilities An Executive Accounts CM will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include: Serving as a clients campaign manager Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients performance metrics) Optimizing PPC campaigns in order to increase campaign success Updating and/or creating pacing reports for campaigns Creating campaigns within our platform Providing weekly/monthly/ad hoc reporting Providing miscellaneous research as needed Updating ads for digital media Reviewing keywords and providing feedback on potential keyword strategies Join client meetings as needed and be comfortable presenting findings and analysis as needed Build rapport with internal team members through routine and scheduled meetings Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifying marketing and advertising opportunities for our clients Execute budgets and strategies to meet specific client goals/needs Monitor, evaluate, and leverage standard processes to manage and improve SEM/display campaign performance across LOCALiQ&rsquos publisher networks to determine improvement opportunities Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts Incorporate constantly evolving technologies and processes into the client solution delivery process Qualifications we seek in you! Minimum Qualifications Good years of experience in the digital space, in an agency environment, or in-house equivalent Rich campaign management experience Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts Bachelor&rsquos degree in marketing, Communications, Public relations or related fields Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends Preferred qualifications Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs Creative thinker with strong time management, and organizational skills with exceptional attention to detai l Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. For more information, visit . Follow us on Twitter, Facebook, LinkedIn, and YouTube. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a %27starter kit,%27 paying to apply, or purchasing equipment or training.
Posted 2 months ago
0.0 - 2.0 years
2 - 3 Lacs
Hyderabad
Work from Office
Role & responsibilities Manage daily posts on Instagram, Facebook, and YouTube Write content in English when required Support in running and monitoring online ads Maintain simple performance reports for posts and ads Assist in planning and executing local digital promotions Coordinate with the creative team for content requirements Monitor social media engagement and share relevant feedback Track competitor activities and digital presence Extract and share daily social media performance reports Preferred candidate profile Lives in Hyderabad Creative, energetic, and eager to learn Knows basic tools like Canva, Excel, Google Sheets (optional) Age: Below 23 years
Posted 2 months ago
3.0 - 6.0 years
5 - 8 Lacs
Lucknow
Work from Office
HFD Vision is looking for Digital Marketing Expert to join our dynamic team and embark on a rewarding career journey. We are looking for a talented and experienced Digital Marketing Expert to join our team As a Digital Marketing Expert, you will be responsible for developing and executing digital marketing strategies to drive brand awareness, increase online visibility, and generate leads You will work closely with the marketing team to plan and implement effective digital campaigns across various channels Responsibilities:Develop and implement digital marketing strategies that align with the overall marketing goals and objectives of the company Conduct market research to identify target audiences, industry trends, and competitive landscape to optimize digital marketing efforts Manage and optimize digital advertising campaigns, including pay-per-click (PPC), display ads, social media ads, and other online advertising platforms Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic search rankings and increase website traffic Create and curate engaging and high-quality content for digital channels, including websites, blogs, social media platforms, email marketing, and other digital platforms Manage and grow social media presence across relevant platforms, including content creation, community engagement, and performance tracking Utilize marketing automation tools and customer relationship management (CRM) systems to nurture leads, automate campaigns, and track customer interactions Collaborate with cross-functional teams, including designers, developers, and copywriters, to ensure the alignment and consistency of digital marketing campaigns Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and provide recommendations for innovation and improvement
Posted 2 months ago
2.0 - 6.0 years
4 - 8 Lacs
Bengaluru
Work from Office
Position: Display & Paid Social Marketer Job Description: What You Will Be Doing We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Display + Paid Social Marketer is responsible for strategizing and executing global display and paid social media campaigns across multiple platforms. This role requires an individual who can develop and optimize digital advertising campaigns to drive measurable business results while efficiently managing marketing budgets across various regions. The ideal candidate will have expertise in campaign setup, audience targeting, creative development, performance analysis, and strategic optimization. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign performance across global markets. If youre passionate about digital advertising and leveraging data to drive continuous campaign improvement across international markets, this is the role for you! Key Responsibilities Strategy & Campaign Development Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, TikTok, and emerging social channels Collaborate with the marketing team and cross-functional teams to create compelling content that aligns with business objectives Manage paid ad campaigns on platforms like Facebook and Instagram while optimizing for maximum ROI Improve the companys ROI, handle budgets, allocate spending, and create A/B tests of ad campaigns Oversee and manage the day-to-day execution of paid social campaigns, delivering on time, on budget, and on target Create engaging content that showcases your brands values and story Implement strategies that account for platform-specific benchmarks and performance metrics Bring specialized knowledge of platform-specific advertising requirements and running A/B tests Build relationships with influencers, coordinate campaigns, & track performance Performance Analysis & Optimization Monitor social media KPIs and provide actionable insights to improve social media efforts Analyze campaign data to measure performance and provide reports with insights for improvement Track and report on key campaign metrics on a weekly and monthly basis Evaluate & analyze the results of each campaign & program to make improvements Monitor and optimize campaigns for key metrics such as click-through rate, cost per click, and conversion rate Analyze campaign data to measure performance and provide reports with insights for improvement Use sophisticated tools to show users the most relevant, meaningful content Perform audits, set goals and strategies, & conduct data analysis and reporting Review live content monthly and create reports outlining success rates What we are looking for 3+ years of experience in digital advertising with demonstrated success in display and paid social campaign management In-depth knowledge of social media marketing strategies and display advertising platforms Experience with both organic and paid social strategies Strong understanding of industry benchmarks & performance metrics across platforms Skills in budget management, A/B testing, and audience targeting Data-driven mindset with ability to operate in a quick-paced environment Ability to analyze campaign data to measure performance Experience using social media management skills and tools Global perspective with understanding of regional marketing differences & regulations Experience with global campaign management across multiple regions Understanding of influencer marketing and creating edutainment content Experience collaborating with cross-functional teams Knowledge of SEO and content optimization for social platforms What s In It for You At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package. Insurance Bonus Growth Opportunity And more! About Arrow Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com . Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between whats possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/ . For more job opportunities, please visit https://careers.arrow.com/us/en . Location: IN-KA-Bangalore, India-Remote Time Type: Full time Job Category: Marketing and Communications
Posted 2 months ago
3.0 - 8.0 years
8 - 13 Lacs
Hyderabad
Work from Office
Minimum 5+ years of hands-on experience in digital marketing, specifically in Ad Tech (Programmatic DSP/SSP). - Strong experience in campaign optimization and troubleshooting across digital advertising platforms. - Night Shift
Posted 2 months ago
2.0 - 7.0 years
1 - 4 Lacs
Ahmedabad
Work from Office
Job Description - Google & Facebook Ads Specialist Google & Facebook Ads Specialist who will be responsible for managing and optimizing high-converting paid ad campaigns.
Posted 2 months ago
1.0 - 3.0 years
2 - 4 Lacs
Pune
Work from Office
We're seeking a skilled Digital Marketing Specialist to develop and execute online marketing strategies, drive brand awareness, and attract new clients to Clinics on Cloud. If you're passionate about digital marketing and want to make a difference .
Posted 2 months ago
0.0 years
1 - 2 Lacs
Chennai
Work from Office
1) Candidates from Arts & Science background are only eligible for this role. 2) good communication skills is required 3) knowledge in digital marketing will be a added advantage. 4) Fixed night shifts with fixed week offs. 5) Location - Chennai 6) should be flexible to do work from office.
Posted 2 months ago
5.0 - 8.0 years
4 - 9 Lacs
Noida
Work from Office
Job Title: Creative Head Location: Noida Shift Timing: IST or US Shift (as per project needs) Experience: 5+ Years Salary: Competitive, based on experience and skills The Creative Head will be responsible for shaping the creative vision and execution of all brand-related assets, collaborating closely with internal stakeholders and external partners. This role requires strong visual storytelling ability, cross-platform design leadership, and an innovative mindset aligned with business goals. Key Responsibilities Lead creative strategy for campaigns, branding, digital marketing, and corporate communications Manage and mentor a team of designers, content creators, and multimedia specialists Oversee the creation of marketing collateral, videos, presentations, and website designs Maintain consistency in visual identity across regions and business verticals Collaborate with leadership, sales, and recruitment teams to craft compelling messaging and visuals Ensure all creatives meet performance, engagement, and branding goals Required Skills & Qualifications 5+ years in creative leadership or senior art director role Strong portfolio demonstrating cross-platform campaigns and visual branding Proficiency in Adobe Creative Suite, Figma, Canva, and motion tools Excellent understanding of B2B marketing and digital storytelling Strong communication, leadership, and collaboration skills Ability to work in a fast-paced, globally distributed environment Nice to Have Experience in recruitment, staffing, or enterprise services Working knowledge of video editing, animation, and campaign performance tracking Exposure to global or multilingual branding projects
Posted 2 months ago
7.0 - 11.0 years
9 - 13 Lacs
Gurugram
Work from Office
Job Title - GN -SONG - MT - Digital Marketing- Programatic Media Consultant Management Level :09 Management Consultant Location:Bangalore/ Gurgaon/Mumbai Must have skills:Technical & On-Page SEO Optimization, CRM Software Proficiency Job Summary:We are seeking a Programmatic Media Consultant to lead the planning, execution, and optimization of programmatic advertising campaigns across DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr). The ideal candidate will have deep expertise in real-time bidding (RTB), audience targeting, data-driven decision-making, and ad tech integration to maximize performance. This role requires a strong analytical mindset, hands-on campaign management skills, and a deep understanding of digital advertising trends to enhance media efficiency and drive ROI. Roles & Responsibilities: Programmatic Strategy & Execution Develop and implement data-driven programmatic media buying strategies across Google DV360, The Trade Desk, Amazon DSP, and Xandr. Campaign Management & Optimization Set up, monitor, and optimize real-time bidding (RTB), private marketplaces (PMPs), and direct programmatic deals to drive performance. Audience Targeting & Data Utilization Leverage first-party, second-party, and third-party data through DMPs/CDPs to build high-converting audience segments. Performance Analysis & Reporting Track key performance metrics (CTR, CPM, CPA, ROAS, Viewability, VCR) using Google Analytics, Adobe Analytics, and custom dashboards. AdTech & MarTech Integration Ensure seamless integration of ad servers, tracking pixels, conversion tags, and API-driven automation for accurate campaign execution. Privacy & Compliance Management Ensure adherence to GDPR, CCPA, and industry regulations, implementing brand safety, fraud prevention, and cookieless targeting strategies. Cross-Functional Collaboration Work closely with creative, marketing, and analytics teams to align programmatic efforts with overall business objectives and customer insights. Industry Trends & Innovation Stay updated on AI-driven programmatic trends, CTV, OTT, DOOH, and emerging media buying innovations to enhance campaign effectiveness and efficiency Professional & Technical Skills: Programmatic Advertising Expertise Hands-on experience with DSPs (Google DV360, The Trade Desk, Amazon DSP, Xandr, MediaMath) and RTB, PMP, and programmatic direct buying. Data Analytics & Performance Tracking Strong analytical skills in Google Analytics (GA4), Adobe Analytics, and reporting tools (Tableau, Power BI, or Looker Studio) to measure campaign success and optimize performance. Audience Targeting & Data Management Expertise in DMPs/CDPs (Adobe Audience Manager, Salesforce DMP, Lotame) and identity solutions (Unified ID 2.0, LiveRamp, Google Privacy Sandbox) for effective audience segmentation. AdTech & MarTech Integration Knowledge of ad servers (Google Campaign Manager, Sizmek), API integrations, tracking pixels, and Google Tag Manager (GTM) to ensure accurate campaign execution. Privacy & Compliance Knowledge Strong understanding of GDPR, CCPA, brand safety measures, ad fraud prevention (IAS, DoubleVerify, Moat), and cookieless targeting strategies for future-proof advertising Additional Information:- The ideal candidate is a data-driven programmatic media expert with hands-on experience in DSPs, audience targeting, and ad tech integration, possessing strong analytical skills, deep knowledge of privacy regulations (GDPR, CCPA), and AI-driven advertising trends, and the ability to optimize campaign performance for maximum ROI. Qualifications Good to have skills:Data & Analytics, marketing automation Experience:7 years of experience
Posted 2 months ago
3.0 - 5.0 years
4 - 8 Lacs
Kolkata
Work from Office
Walk-In Drive for Media Analyst (Ad Ops) for Kolkata location. Date: 31st May, 2025 (Saturday) Time: 9:30 AM 1:00 PM Experience Range: 3 to 5 Years Locations: Kolkata Kolkata Office Address: Address: Capgemini "India" | KOLKATA Unitech Infospace Complex, Tower A3 1st Floor, New Town, Rajarhat, Kolkata - 70015 Contact person: Soma Pramanik. Job Description & Responsibilities: • Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner. • Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager. • Assist in planning and executing social media campaigns and contests that align with marketing objectives. • Monitor and analyse campaign performance, providing regular reports and insights to stakeholders. • Collaborate with other teams to produce engaging and effective delivery. • Utilize data-driven insights to make informed decisions and adjustments to campaigns. • Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies. • Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager. • Understanding of DSP eco-system. Tools: • Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 Programmatic, Campaign Manager 360, Google Ad Manager, TTD • Power-Bi, Excel, PowerPoint will be a plus point. • Reporting and request management tools JIRA, Salesforce, You Track, Oracle Cloud
Posted 2 months ago
3.0 - 5.0 years
5 - 7 Lacs
Mumbai Suburban
Work from Office
Role and Responsibilities: Prospecting and Lead Generation: - Identify and research potential clients and brands interested across digital marketing servicing - Auditing accounts across meta, google, SEO, Amazon, Flipkart, Blinkit, etc to identify gaps and opportunities for brands to be pitched - Outreach to potential clients with strong data-backed proposition - Develop a robust pipeline of leads through targeted outreach, networking, and industry events. - Client Relationship Management: - Build and maintain strong client relationships, understanding their marketing objectives and needs. - Collaborate with clients to develop customised marketplace strategies and proposals. Sales and Pitching: - Create persuasive and tailored pitches to secure new business. - Present agency capabilities and digital marketing solutions to potential clients. - Negotiate contracts and close deals, meeting or exceeding sales targets. Market Research: - Stay updated on industry trends, competitive landscape, and emerging marketing opportunities. - Conduct market research to identify new niches and target demographics for partnerships. Reporting and Analytics: - Collaborate with the analytics team to provide clients with data-driven insights and performance reports. - Use analytics to optimise Marketplace campaigns for clients and provide recommendations for improvement.
Posted 2 months ago
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