Performance Marketing Manager

Jaipur Rugs, a renowned brand in the global rug industry, is seeking a Paid Marketing Specialist adept in SEM on Google and Facebook platforms. With a minimum of 4 years of eCommerce industry experience or 5-6 years in performance marketing, you will be responsible for executing and optimizing paid advertising campaigns to drive sales and ROI effectively. **Key Responsibilities:** - Design and execute SEM campaigns on Google Ads and Facebook Ads Manager to exceed eCommerce sales targets. - Conduct advanced research on keywords, audience targeting, and competitive landscape for campaign optimization. - Monitor campaign performance using analytical tools, adjusting strategies based on data insights for maximum effectiveness. - Collaborate with marketing and eCommerce teams to integrate SEM strategies with broader objectives and goals seamlessly. - Stay updated on SEM trends, performance marketing best practices, and eCommerce industry to enhance campaign strategies continually. - Generate detailed reports on campaign performance, providing insights and recommendations to the marketing team and senior management. **Qualifications:** - Bachelor's degree in Marketing, Business, or related field. - Minimum 3 years of SEM experience in eCommerce or 3-4 years in performance marketing within an ad agency, demonstrating strong sales-driving abilities. - Proficiency in Google Ads, Facebook Ads Manager, and Google Analytics. - Exceptional analytical skills to derive valuable insights from complex data sets. - Strong communication skills for effective collaboration and project management. - Creative and strategic thinking with a focus on growth opportunities and marketing spend optimization. If you join Jaipur Rugs, you will have the opportunity to work with a brand that values tradition, innovation, and social responsibility, supporting artisan communities and sustainable practices. You will collaborate with a team of dedicated professionals in a creative and supportive environment. Additionally, you can expect competitive compensation and a comprehensive benefits package based on your experience and expertise.,