Deputy Director and Chief of AiR

Job Description

Department: Marketing & Communications Reports to : Director of AiR Location : Bengaluru Employment Type : Full-Time Shift 6 Days & 12 Hours Role Overview: We are seeking a dynamic, strategic, and highly creative leader to serve as the Deputy Director and Chief of AiR. This position is designed for an experienced offline marketing and outreach expert with a passion for storytelling through real-world engagement. You will be responsible for conceptualizing and executing large-scale offline campaigns, high-impact events, grassroots outreach initiatives, and immersive brand experiences that resonate deeply with communities and target audiences. This is a leadership role that bridges creativity, strategy, and operational excellence ideal for someone who thrives on seeing bold ideas come to life in the physical world. Role & responsibilities : Strategy & Leadership Develop and lead the offline marketing and engagement strategy to increase brand visibility, community engagement, and measurable impact. Serve as the key advisor to the Director/CEO on brand awareness and public-facing initiatives. Lead and mentor a multidisciplinary team of campaign managers, event producers, and community outreach coordinators. Work cross-functionally with digital, PR, and content teams to ensure cohesive messaging and Omni channel synergy. Campaigns & Activation Design and oversee impactful offline campaigns from concept to execution including outdoor advertising (OOH), street marketing, activations, and partnerships. Build compelling community engagement programs that foster long-term loyalty and trust. Leverage data, feedback, and on-ground insights to continuously optimize campaign performance. Events & Experiences Conceptualize and produce large-scale events, pop-ups, road shows, and exhibitions that tell a story and leave a lasting impression. Establish partnerships with cultural, civic, and industry organizations to amplify reach. Ensure flawless event execution including vendor coordination, logistics, compliance, and budgeting. Measurement & Reporting Set KPIs and lead post-campaign/event reporting, tracking ROI and audience impact. Monitor market trends, audience behaviour, and competitor activity to inform future initiatives. Qualifications: 8+ years of progressive experience in offline marketing, experiential campaigns, and live event management. Proven track record of leading award-winning campaigns or large-scale public initiatives. Strong creative sensibility combined with analytical and operational discipline. Excellent leadership and team management skills with the ability to inspire and execute. Experience managing budgets, external vendors, and complex project timelines. Exceptional communication, stakeholder engagement, and storytelling abilities. If you're passionate about impact marketing and want to be part of a purpose-driven organisation, we would love to hear from you! Interested Candidate can share their CV on hr-recruiter3@air.ind.in or 8976118063.