Deputy Head Marketing

Role & responsibilities

• Develop and execute a business roadmap aligned with the schools mission and growth objectives
• Collaborate with academic leadership to align business functions with the educational mission of the school
• Analyse market trends, competitors, and operational performance to refine business strategies
• Conduct regular feasibility studies for potential business expansions, such as setting up new campuses or launching online learning platforms
• Create actionable business improvement plans based on data-driven insights
• Identify growth opportunities, such as new revenue streams, partnerships, or expansion initiatives
• Create and oversee revenue generation plans, focusing on sustainable growth and financial independence
• Establish and maintain a competitive tuition pricing model aligned with the school's value proposition and market trends

• Lead enrolment management, including admissions strategy and student retention
• Oversee branding, marketing, and outreach to ensure the school is competitive in the education sector
• Organize high-impact events and workshops to engage stakeholders and boost the schools reputation
• Strengthen digital presence through social media, search engine optimization, and online advertising campaigns
• Design strategies to improve student admissions, focusing on unique value propositions and competitive differentiation
• Establish systems to enhance the overall parent-student experience from inquiry to enrollment
• Track and analyze enrollment patterns, identifying areas for intervention and improvement
• Build strong relationships with corporate sponsors, government bodies, and local communities to unlock growth opportunities
• Act as a business advisor to academic leaders, ensuring alignment between academic goals and operational capabilities
• Introduce benchmarking practices to compare and enhance performance against top-tier institutions
• Manage resource allocation to ensure cost-effectiveness without compromising quality
• Establish innovation teams to explore and test cutting-edge ideas for school operations and business growth
• Monitor and review teams performance monthly and support them for improvement
• Monitor and adapt training plans to ensure the team is equipped with the latest industry trends and tools

Preferred candidate profile

15+ years, 10 years in Leadership role, demonstrated skills in business growth and cost optimization in Educational Institutions