Assistant General Manager

Role & responsibilities

• Design and implement marketing strategies for residential and commercial projects to achieve sales targets.
• Lead project branding and positioning through ATL, BTL, and digital campaigns specific to real estate.
• Plan and execute launch events, site events, and channel partner meets to drive bookings.
• Oversee digital marketing initiatives SEO, SEM, social media, property portals, and lead generation.
• Coordinate with sales teams to ensure high-quality leads, monitor funnel conversion, and optimize campaigns.
• Manage marketing collaterals including brochures, hoardings, 3D walkthroughs, and sample flats.
• Drive customer engagement and loyalty programs to enhance brand trust and referrals.
• Conduct competitor and market analysis to identify trends, pricing, and promotional opportunities.
• Manage marketing budgets and vendor relationships (agencies, media, printing, digital partners).
• Lead, mentor, and develop the marketing team while preparing regular MIS and campaign performance reports for management.

Preferred candidate profile