Job
Description
Deliverability Engineer (Microsoft Dynamics 365 Customer Insights / Marketing) Role Summary This is a mid- to senior-level role responsible for ensuring that Dynamics customers could deliver emails to their customers’ inboxes reliably. As a Deliverability Engineer, you will optimize email delivery and inbox placement rates through expert management of email infrastructure, sender reputation, and content best practices. You’ll act as the subject matter expert on email deliverability within the organization, working closely with engineering and product management teams while strictly adhering to compliance standards. The role emphasizes hands-on deliverability expertise to maintain high sender reputation and legal compliance. Key Responsibilities · Optimize Email Deliverability: Monitor and analyze email performance metrics (delivery rates, bounce rates, open rates, spam complaints) to proactively identify issues and improve inbox placement. Develop and implement strategies (IP warming, throttling, content adjustments) to achieve maximum deliverability and sender reputation. · Troubleshot Deliverability Issues: Diagnose and resolve email delivery problems across major email providers and spam filters. This includes working on inbox placement challenges with top consumer ISPs like Gmail, Outlook.com/Office 365, Yahoo Mail, etc., as well as addressing issues with enterprise email gateways such as Cisco IronPort and Mimecast. Analyze bounce messages and email headers to pinpoint causes (blocks, spam filtering, DNS issues) and adjust sending tactics accordingly. · Infrastructure Management: Manage and tune the email delivery infrastructure. Configure and maintain high-volume email MTAs (e.g., PowerMTA, Halon, KumoMTA) to ensure efficient delivery. Oversee IP address pools, DNS records (SPF, DKIM, DMARC), and feedback loops to maintain a positive sender reputation and quickly remediate any blacklisting or throttling issues. · Authentication & Protocols: Ensure all outbound emails are properly authenticated and comply with technical standards. · Security and Compliance Oversight: Work closely with legal and product teams to guarantee that all email campaigns adhere to relevant laws and regulations (CAN-SPAM, GDPR, and other anti-spam/privacy laws). · Reporting and Communication: Provide regular reports and insights on deliverability performance to stakeholders. Highlight trends, inbox placement rates at major providers, and the health of sender reputation. Communicate any risks or incidents (such as spikes in bounce rates or complaints) promptly and recommend actionable solutions. Educate internal teams on the importance of deliverability and guide them in implementing best practices to maintain high inbox placement. · Abuse protection. Monitor customers’ activity and prevent abuse of the platform by proactively detecting and timely addressing phishing and spam attacks. Work together with engineering teams to continuously improve abuse protection measures. Required Qualifications and Skills · Experience: 3+ years of experience in email deliverability, email infrastructure, or a related field, preferably in high-volume email sending environments. In-depth understanding of how large-scale email campaigns are executed and monitored. · Email Infrastructure Expertise: Proven hands-on expertise with high-performance email delivery systems (MTAs and ESPs) such as PowerMTA, Halon, KumoMTA, Green Arrow. Ability to configure, optimize, and troubleshoot MTA platforms for optimal throughput and inbox success. · Email Protocols & Authentication: Strong knowledge of email protocols (SMTP, POP/IMAP) and deep expertise in email authentication standards (SPF, DKIM, DMARC). Capable of implementing and updating DNS records and policies to ensure outgoing emails are properly authenticated and trusted by receiving domains. · Deliverability & ISP Relations: Understanding of how major mailbox providers (Gmail, Microsoft Outlook/Exchange, Yahoo, etc.) handle inbound email and apply spam filtering. Experience using tools like Google Postmaster Tools and Microsoft SNDS to monitor sender reputation. Ability to manage ISP feedback loops and relationships, and to navigate postmaster support channels to resolve deliverability issues. · Analytical Skills: Strong analytical and problem-solving abilities, with experience interpreting email performance data and logs. Proficiency in analyzing bounce codes, spam reports, open/click metrics, and using that data to drive continuous improvement. Familiarity with deliverability monitoring platforms (e.g., Validity Return Path, 250ok) is a plus. · Technical Acumen: Comfortable with general networking and DNS concepts (IP addresses, DNS, hosting) as they relate to email. The ability to script or use tools (Python, PowerShell, or similar) to automate tasks such as log analysis, data extraction, or monitoring is highly valued. · Communication & Teamwork: Excellent communication skills to clearly explain deliverability concepts and issues to both technical and non-technical stakeholders. Proven ability to work cross-functionally and influence best practices in a collaborative environment. A proactive mindset to educate and inform teams about sender reputation and compliance requirements. Show more Show less
