Data Science Engineer – Ad-Tech & Performance Marketing (South Delhi Local Candidates Only)

South Delhi | Full-Time | On-Site

Urgent Hire | Early-Stage Startup | Work under a Design & Tech Mentor | High Independence + Growth

About Us

next-generation programmatic ad platform

What You’ll Do

• Create new, innovative, data-driven systems

  to power performance marketing workflows across DSPs, SSPs, Display Ads, and Social Marketing platforms.

• Design & implement analytics pipelines

  for measuring campaign performance (CTR, CPM, CPA, ROAS, LTV, CAC, churn, brand lift).

• Propose new growth metrics

  for scaling our platform: supply path optimization, attention metrics, predictive bidding, fraud detection, wallet/financial compliance KPIs.

• Build intuitive, advertiser-friendly dashboards

  with

  meaningful communication & storytelling

  in data (working with design engineers).

• Develop predictive & prescriptive models

  for budget allocation, creative testing, audience segmentation, and bid optimization.

• Collaborate across stakeholders

  (design, marketing, product, compliance, finance, publishers, advertisers).

• Create strategies for launch & scale

  of our ad-tech product—benchmarking against DV360, Trade Desk, InMobi, PubMatic, etc.
• Ensure data integrity, privacy compliance (GDPR, CCPA), and reporting transparency.

• Turn complex data into compelling actions & calls-to-action

  for advertisers and marketers.

What We’re Looking For

• Hands-on data scientist + engineer hybrid

  : You know how to build, but also how to question, innovate, and differentiate.
• Strong knowledge of

  performance marketing analytics

  (digital ads, social media, programmatic).
• Skills in

  data engineering + machine learning

  (Python, SQL, Spark, TensorFlow/PyTorch, cloud platforms).
• Experience in

  dashboarding & visualization

  (Tableau, PowerBI, Looker, or custom React/D3 dashboards).
• Awareness of

  programmatic ad platforms (DSP/SSP)

  and their metrics.

• Product-first mindset

  : You don’t just crunch data; you design experiences and systems people love using.
• Startup-ready: thrive in ambiguity, move fast, build with independence, ship for impact.

• Creative problem-solver

  : able to make analytics

  intuitive, interactive, and innovative

  .

Nice-to-Have Traits

• Exposure to

  gamified analytics

  and

  interactive storytelling with data

  .
• Understanding of

  financial compliance, wallets, and transactions

  in marketing ecosystems.
• Experience designing or guiding

  data-driven product strategy

  .
• Strong communicator: you can explain a regression model to a marketer and a budget dashboard to a designer.

• Global perspective

  : awareness of how international markets (US, EU, SEA) differ in digital advertising KPIs.

Why Join Us?

• Be at the heart of innovation

  : Help build something radically different in ad-tech.

• Early ownership & independence

  in a fast-scaling environment.

• Design + Tech Mentorship

  : grow your craft under visionary leadership.

• South Delhi on-site team

  : dynamic, energetic, collaborative.

• Your impact is direct

  : the analytics you build will define how advertisers, marketers, and publishers experience our platform.

Screening Question (to check if you read this JD):

What’s more important for scaling a programmatic ad platform — CPM optimization or Supply Path Optimization? (Answer with one number: 1 for CPM, 2 for Supply Path Optimization).

list of “different analytical metrics”