Posted:6 days ago| Platform: Linkedin logo

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Skills Required

mobile content pricing seo analytics hotjar testing ux marketing support retargeting reports compliance security crm erp inventory logistics shopify magento woocommerce cms data ui management coordination automation retention

Work Mode

On-site

Job Type

Full Time

Job Description

D2C Website Manager


Key Responsibilities:

1. Website Operations & Management

  • Manage the day-to-day operations of the D2C website (Shopify)
  • Ensure website uptime, speed, and mobile responsiveness.
  • Coordinate with developers/designers for bug fixes, new features, and upgrades.

2. Content & Merchandising

  • Plan and upload banners, product listings, pricing, offers, and promotions.
  • Maintain updated product catalogues with accurate descriptions, images, and SEO-optimised content.
  • Work with creative teams for assets and campaigns.

3. Customer Experience & CRO (Conversion Rate Optimisation)

  • Monitor user journey & behaviour using analytics tools (GA4, Hotjar, etc.).
  • Implement A/B testing and UX improvements to increase conversions.
  • Ensure smooth checkout, payment gateways, and returns processes.

4. Marketing & Campaign Support

  • Integrate and coordinate website with performance marketing campaigns (Meta, Google, Email, Influencers).
  • Manage landing pages and track campaign performance & attribution.
  • Support SEO/SEM and retargeting strategies.

5. Analytics & Reporting

  • Own website KPIs: traffic, conversion rate, AOV, bounce rate, ROAS contribution.
  • Generate weekly/monthly performance reports and actionable insights.

6. Compliance & Integrations

  • Ensure website complies with legal, privacy, and security norms.
  • Oversee integrations with CRM, ERP, inventory, and logistics systems.


Key KPIs / Metrics:

  • Website traffic & quality of visitors
  • Conversion rate & AOV
  • Bounce rate
  • Cart abandonment rate
  • Contribution to overall sales revenue
  • Page load speed & uptime


Qualifications & Skills:

  • Bachelor’s degree in Marketing, E-commerce, Business, or related field.
  • 3–6 years of experience managing D2C or e-commerce websites.
  • Hands-on with Shopify/Magento/WooCommerce or other CMS platforms.
  • Strong understanding of digital marketing channels (SEO, SEM, social, email).
  • Proficiency in analytics tools (Google Analytics, GA4, Data Studio).
  • Knowledge of UX/UI best practices and CRO.
  • Excellent project management and cross-team coordination skills.


Preferred:

  • Experience in FMCG/Beauty/Fashion/Consumer Goods brands.
  • Knowledge of CRM, marketing automation, and retention tools.

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