D2C Product Manager (Only for IITs & NITs)

Job Title: Product Manager – D2C Experience Only (Tier 1 & Tier 2 colleges only)

📍 Location: Gurgaon

🕒 Experience Required: 2-3 Years in D2C Product Roles

🎓 Education: Tier 1 or Tier 2 Colleges (IITs, IIMs, BITS, NITs, SRCC, NMIMS, etc.)

💼 Department: Product

🌐 Company: Kindly Health — www.kindlyhealth.com

About Kindly Health:

Kindly Health is India’s leading men’s sexual wellness and health platform, building a judgment-free space for conversations around intimate health. We provide clinically backed solutions across hair, skin, sexual performance, fertility, and overall men's wellness through a digital-first, discreet D2C model. Backed by top investors, we’re scaling fast — and this is your chance to build a product that genuinely improves lives.

Role Overview:

We are looking for a sharp, driven, and analytical Product Manager who thrives in D2C environments. You'll be at the heart of Kindly’s product strategy — owning the consumer journey, improving user experience, and growing product-led revenue through experimentation and insights.

This role is perfect for someone who wants to build meaningful, user-centric digital health products at scale.

• 🔧 Key Responsibilities:
• Own and evolve the D2C product roadmap from discovery to delivery
• Design, spec, and manage features across acquisition, conversion, retention, and engagement funnels
• Analyze consumer behavior and pain points to uncover key opportunities
• Define and track product KPIs — improve CAC, LTV, AOV, retention, etc.
• Conduct regular A/B tests and experiments to iterate on features and flows
• Collaborate with UI/UX, engineering, growth, marketing, and customer experience teams
• Develop detailed BRDs, PRDs, wireframes, and user flows
• Identify and prioritize features using data, user research, and business impact
• Lead sprints with Agile methodology — maintain product backlogs and sprint plans
• Integrate user feedback loops and VOC (Voice of Customer) into product design
• Stay ahead of consumer trends in D2C, health-tech, and sexual wellness

• ✅ What We’re Looking For:
• 2-4 years of product management experience in a D2C or consumer tech startup
• Demonstrated success in improving user journeys and product metrics at scale
• Hands-on experience with tools like Mixpanel, Amplitude, GA4, Figma, JIRA, etc.
• Strong analytical skills; ability to run SQL queries and draw product insights
• Excellent written and verbal communication; confident with stakeholder management
• Experience launching products in a fast-paced, iterative environment
• Deep customer empathy and bias toward user-first thinking
• Educational background from Tier 1 or Tier 2 institutions is mandatory

• ⭐ Nice-to-Haves:
• Prior experience in health-tech, wellness, or regulated sectors
• Exposure to subscription-based or e-commerce models
• Familiarity with personalization, recommendation engines, or CRM flows
• Worked in early-stage startups with a 0-to-1 mindset

• 💡 You’ll Thrive Here If You:
• Are obsessed with solving real customer problems through simple, effective UX
• Thrive in ambiguity and take full ownership of your product line
• Are passionate about working on taboo or sensitive topics with empathy and maturity
• Want to be part of a mission-driven team that genuinely creates impact

• 💰 What’s In It For You?
• Chance to own and scale a full-stack D2C product
• High-growth environment with strong mentorship
• Culture that promotes autonomy, ownership, and fast decision-making

📩 How to Apply:

Send your resume and a short note on why you’d be a great fit to hr@kindlyhealth.com