Customer Relationship Management Executive

Role Overview:

We are looking for a detail-oriented and customer-focused CRM professional to manage and enhance customer relationships within our gemstone jewellery business. The role focuses on driving customer retention, repeat purchases, and personalized engagement through effective CRM strategies, data analysis, and communication.

Key Responsibilities:

Customer Relationship Management

• Manage and maintain the CRM database for gemstone jewellery customers
• Track customer preferences, purchase history, gemstone interests, and lifecycle stages
• Ensure accurate and up-to-date customer data across all touchpoints

Customer Engagement & Retention

• Design and execute CRM campaigns (email, WhatsApp, SMS, loyalty programs)
• Create personalized communication for gemstone launches, private viewings, and promotions
• Develop strategies to increase repeat purchases and long-term customer loyalty

Sales & Business Support

• Support sales teams with customer insights and follow-ups
• Track leads, conversions, and post-purchase engagement
• Coordinate with retail/store teams or online sales teams for seamless customer experience

Data Analysis & Reporting

• Analyze customer data to identify trends, high-value customers, and growth opportunities
• Prepare regular CRM performance reports (retention, repeat rate, campaign effectiveness)
• Use insights to improve targeting and personalization strategies

Cross-Functional Coordination

• Work closely with marketing, merchandising, and design teams for campaign planning
• Align CRM initiatives with brand positioning and gemstone storytelling
• Support events, exhibitions, and trunk shows from a CRM perspective

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Provident Fund

Experience:

• Customer relationship management: 3 years (Required)

Work Location: In person