Customer Marketing Manager - Customer Digital products - Data & Technology

Job Description

Roles And Responsibilities Go-to-Market Execution: Implement GTM strategies in collaboration with the Product Marketer, and the business teams. Drive business growth by increasing adoption of existing products among target audience, and creating awareness and engagement for new products in partnership with Product Marketer and Commercial / Sales team. Design, execute and optimize campaign plans that deliver on business objectives and ensure reach into target audience, and continued nurture and qualification of leads. Key responsibilities include: Orchestrate delivery of campaign plans to ensure alignment with marketing plan Manage campaign and annual marketing plan calendar & timelines Manage tactical plans and prioritization through effective project management, ensuring projects meet deadlines and aligned with business goals. Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.) Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership’s strategic priorities Aggregate and analyze campaign performance data and report on key performance indicators (KPIs) and insights to drive optimization and maximize campaign effectiveness Manage third party vendors or in-house channel partners to execute on campaign plan, asset development and delivery Collaborate with the Product Management and Product Marketing team to understand business goals and strategies, market sizing and product positioning. Lead recurring meeting cadence with Product Marketing and other key stakeholders to ensure timely and on-target execution of campaigns Work across organizational structures, within and beyond the marketing team, partnering with Sales, IT, Medical Affairs, Science and operations to enable on-time and on—target delivery Develop customer journeys in partnership with Product Management, Product Marketing, Science and Technology, Medical Affairs and Clinical Directors to target the right message to the right audienceat the right time Enable delivery of the brand experience, voice, and visuals across all marketing channels Requirements 8+ years Marketing experience mandatory Experience and understanding of Diagnostics business within healthcare industry is preferred, but not mandatory Experience working in a large global matrix organization, and building relationships with key stakeholders Bachelor’s degree in a scientific discipline or in Computer Science, AI, Data Science; MBA with a focus on Marketing is a plus. Domain Expertise: Understanding of marketing data and technology, Diagnostics industry, EHR data, and the broader healthcare ecosystem is preferred Proven results with marketing program strategy, planning, development, and implementation through multi-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.) In depth knowledge of account-based marketing (ABM) Deep expertise in channel strategy Robust understanding of the target audience and the customer journey to enable strategic campaign design Deep expertise in marketing automation, especially Eloqua, and working knowledge of customer relationship manager (CRM Eg. salesforce) databases are a must. Strong understanding of the digital marketing technology landscape and best practices desirable Strong communication, copywriting and editing skills needed Highly organized with strong project management and data analysis skills Effective communicator Open to working across time zones This role offers a unique opportunity to lead the marketing efforts for Labcorp’s next-generation data and technology solutions, driving innovation and shaping the future of healthcare. If you are a strategic thinker with a passion for marketing and an understanding of Diagnostics business landscape, we encourage you to apply. Labcorp Is Proud To Be An Equal Opportunity Employer Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. We encourage all to apply If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility. For more information about how we collect and store your personal data, please see our Privacy Statement.