Customer Acquisition Manager

Department: Sales

Role:

As a Customer Acquisition Manager (CAM/Senior CAM), you will be responsible for acquiring new clients for Loan Against Property (LAP), driving sales and generating business for the organization. This is a field-based, target-driven sales role requiring strong market networking and product knowledge. The acquisition would be through Direct Channels like Events, Exhibitions, Road Shows, Database & Micro marketing Activities.

Responsibilities:

•Sourcing & Lead Generation Identify and acquire new MSME customers through Direct Acquisition using field visits, telecalling references, micro-marketing activity and market research. Build a strong local market presence to generate a steady pipeline of secured LAP business leads and disbursement. Build a profitable customer pool of 25 MSME customers as a Key Account Manager (KAM) and manage the entire customer life cycle for any service queries, renewals, top ups, SOA etc.

• File Login & Application Processing Collect accurate customer documentation and ensure timely login of loan applications. Guide customers through eligibility and documentation, ensuring compliance with internal policies.

• Cross-functional Collaboration Coordinate with Credit, Risk, Operations, and Legal, Technical teams for smooth file processing and issue resolution. Act as the single point of contact for internal follow-ups and ensure end-to-end loan application execution.

• Disbursement & post-sales follow-Up Track loan application status and facilitate timely disbursement by resolving process delays. Explain disbursement terms and support clients with post-loan queries and servicing needs.

• Relationship Building & Client Retention Build strong client relationships to drive repeat business, referrals, and long-term loyalty. Maintain regular client engagement to understand evolving needs and offer tailored financial solutions

• Proactive On-Ground Outreach Conduct regular face-to-face visits to rural & semi-urban markets—identify new loan leads (home/SME/microfinance), explain our products clearly, and assist customers through application and documentation processes, ensuring compliance with RBI & internal KYC standards Lead in-person recovery efforts by visiting delinquent borrowers' residences or businesses to collect overdue payments, assess individual financial situations, and develop tailored repayment arrangements compliant with RBI guidelines. 

• Early bucket- PDM and collection management Drive portfolio quality through Pre Delinquency and Collection Management drivers like presentation date, EMI amount, SMS/ telecalling/ Notification and help to collect overdue amount along with penal charges/ late payment interest through direct customer engagement, regular field collection efforts and visits.

Qualification &Experience:

Educational Background Graduate/ Postgraduate in Commerce, Science, or any related field (mandatory). Experience Requirements 1 to 5 years of experience in a Bank, NBFC, or Insurance company, preferably in a direct acquisition model Prior experience in selling HL, LAP is Preferable.

Key Skills &Competencies:

• Strong local market knowledge and merchant network.

• Good understanding of loan products, customer needs, and financial documentation.

• Target-oriented, self-motivated, and team player with strong execution ability.

• Excellent communication and interpersonal skills.

• Demonstrated ability to perform effectively under pressure while consistently achieving monthly targets. • Ability and competency to work in the field/marketplace in the neighborhood lending model.

PerformanceMetrics:

Achievement of monthly and quarterly disbursement targets.

• Number of new Business merchant acquisitions.

• Productivity through direct and channel sourcing.

• Conversion rate from leads to disbursed accounts.

• Early bucket collection efficiency, bounce rate, entry rate and resolution.