Job
Description
CRM Manager & Communication Automation Specialist We are seeking a strategic and data-driven CRM Manager to lead customer lifecycle initiatives and enhance user engagement, retention, and conversion through effective CRM strategies. This role requires deep understanding of customer behavior, segmentation, and performance marketing to deliver personalized, automated, and impactful customer journeys across email, SMS, push, and in-app channels. Responsibilities: Develop, implement, and manage CRM workflows, drip automations, automation strategies, and communication campaigns to enhance customer engagement and retention. Collaborate with marketing, admissions, and academic teams to build and optimize email journeys, lead nurturing sequences, push notifications, and student lifecycle campaigns. Assign/Reassign leads and campaigns based on counsellor/team performance. Analyze CRM performance metrics and generate actionable insights to improve engagement, conversion, and overall user experience. Manage CRM integrations with other platforms, including websites, forms, and marketing tools. Ensure data hygiene, segmentation accuracy, and efficient list management within the CRM system. Support lead scoring and behavioral tracking mechanisms to improve targeting and personalization. Coordinate with the design and content teams to ensure timely and effective execution of campaigns. Maintain up-to-date documentation for all automation processes and configurations. Stay informed about CRM trends, tools, and best practices to continually improve performance. Troubleshoot issues within CRM workflows and ensure system reliability. Requirements: Bachelor’s degree in marketing, Information Technology, Business, or a related field. 7-10 years of proven experience in CRM automation and campaign management, preferably in the education industry. Its work from office profile. Hands-on experience with CRM tools such as NPF, Leadsquared, HubSpot, Salesforce, Zoho, or equivalent platforms. Strong understanding of customer journeys, segmentation, and automation best practices. Familiarity with email marketing platforms, A/B testing, and performance analytics. Basic knowledge of HTML/CSS for email template editing is a plus. Basic working knowledge of agentic AI and generative AI would be a plus. Analytical mindset with the ability to interpret data and derive meaningful insights. Strong attention to detail and a problem-solving approach. Excellent communication and cross-functional collaboration skills. Ability to manage multiple campaigns and meet deadlines in a fast-paced environment. Show more Show less
