CRM Head - Real Estate

About Credvest At Credvest, we are redefining how homebuyers experience real estate. We specialize in delivering transparency, customer-centricity, and technology-driven solutions across the buyer journey. As we continue to grow and partner on landmark real estate projects, we are seeking an accomplished CRM General Manager to lead our customer experience and post-sales function.

Role Overview

The CRM General Manager will spearhead Credvest’s customer relationship management strategy, overseeing the complete post-sales lifecycle. This senior leadership role demands strong process orientation, team leadership, and a customer-first mindset to ensure superior client satisfaction, loyalty, and trust.

Key Responsibilities

• Take ownership of the end-to-end post-sales customer journey, including documentation, payment scheduling, agreement execution, handovers, and possession.

• Lead, mentor, and manage the CRM team, building a high-performance and customer-centric culture.

• Design and implement CRM strategies to strengthen client relationships and optimize internal processes. • Address customer escalations and ensure timely conflict resolution with professionalism.

• Oversee issuance of demand letters, receipts, NOCs, agreements, and other customer/legal documentation.

• Maintain accurate and updated client records on CRM platforms (Salesforce, Zoho, HubSpot, etc.).

• Collaborate closely with Sales, Legal, Finance, Projects, and Handover teams for seamless delivery.

• Track and improve customer satisfaction metrics through structured feedback and action planning.

• Prepare MIS reports, dashboards, and performance insights for senior leadership.

• Ensure RERA compliance and proper documentation for audits and regulatory purposes. • Drive digital transformation and automation in CRM processes.

• Nurture long-term relationships with high-value clients and develop referral initiatives.

Key Skills & Qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA preferred).

• 6–9 years of CRM / Customer Success experience, with at least 3–4 years in a leadership role (Real Estate sector strongly preferred).

• Proven expertise in managing large CRM teams with measurable results.

• Strong command of CRM tools and data analytics (Salesforce, Zoho, HubSpot, etc.).

• Excellent communication, negotiation, and interpersonal skills.

• Strategic thinker with a proven ability to implement scalable systems.

• In-depth knowledge of real estate operations, documentation, and RERA compliance.

• Passion for service excellence with a customer-first approach.

What We Offer

• A senior leadership role with strategic impact across projects.

• Competitive salary with performance-driven rewards.

• Opportunity to contribute to iconic real estate developments.

• A dynamic, growth-oriented environment at the forefront of real estate innovation.