CRM Executive

Job Description

What Youll Do: Campaign Execution: Plan and execute targeted communication campaigns via Email, WhatsApp, SMS, RCS , and other channels. Tool Mastery: Use platforms like MoEngage, Clevertap , or similar tools for campaign setup, execution, and performance tracking. Data-Driven Insights: Analyze key performance metrics like CTR, conversions, and user engagement to optimize future campaigns. Cohort Management: Build and analyze user cohorts to drive personalized communications and improve retention. Cross-Category Execution: Coordinate campaigns across different product categories (FDs, Bonds, etc.) ensuring relevance and timeliness. A/B Testing: Design, execute, and analyze A/B tests to improve messaging and campaign effectiveness. What Were Looking For: 1-3 years of experience in a similar role, preferably in fintech or consumer tech. Hands-on experience with MoEngage, Clevertap , or similar marketing automation tools. Strong analytical skills with the ability to interpret data and translate insights into actionable campaigns. Solid understanding of user behavior , cohort analysis , and conversion funnels . Familiarity with multi-channel communication strategies (Email, WhatsApp, SMS, etc.). Strong organizational skills and attention to detail. Good to Have: Basic understanding of HTML/CSS for email customization. Knowledge of RCS messaging and emerging communication platforms. Why Join Us? Work with a fast-growing fintech startup redefining how India invests. Opportunity to own your work and make a direct impact on user engagement. Dynamic, growth-oriented culture with room for learning and development.