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For Employers

CRM Director

SWITS DIGITAL Private Limited

15 years

0 Lacs

hyderabad telangana india

Posted:4 days ago| Platform:

Apply

Skills Required

crm technology management analytics ai data integration merchandising oracle sql azure recognition engagement design architecture server .net drive salsify marketing flow reporting compliance support development automation database stack salesforce visualization governance leadership

Work Mode

On-site

Job Type

Contractual

Job Description

Role:

CRM Director

Location:

Hyderabad

Experience:

15+ Years

Job Summary

The

RTM / TPM / CRM Director – P2

will lead strategic technology initiatives across

Route-to-Market (RTM)

Trade Promotion Management (TPM)

, and

Customer Relationship Management (CRM)

domains. The role focuses on driving digital transformation through advanced analytics, AI-driven solutions, and data integration across merchandising, product information management (PIM), and image analytics functions.This position requires strong technical expertise across

Oracle / SQL Server

.NET

Azure Data Lake

Salsify

Salesforce

, and

AI Image Recognition (YOLO)

—combined with business understanding of merchandising, retail execution, and customer engagement processes.

Key Responsibilities

Lead the design and implementation of integrated RTM, TPM, and CRM solutions supporting commercial and merchandising operations.
Oversee technology architecture and system integration across Oracle, SQL Server, .NET, and Azure ecosystems.
Drive adoption of AI Image Recognition (YOLO) and Salsify for image analytics and product information management.
Partner with business stakeholders across marketing, sales, and supply functions to align digital initiatives with commercial goals.
Govern data flow, quality, and analytics within Azure Data Lake to ensure consistent business reporting and insights.
Manage vendor relationships, ensuring high-quality delivery, compliance, and operational excellence.
Build and mentor a cross-functional team to support ongoing system enhancements and capability development.
Drive innovation and continuous improvement through automation, data-driven insights, and new technology adoption.

Technical & Functional Skills

Database: Oracle, SQL Server
Technology Stack: .NET, Azure Data Lake, Salesforce
AI & Analytics: YOLO (AI Image Recognition), Salsify (PIM)
Business Expertise: Route-to-Market, Trade Promotion, CRM, Merchandising, and Retail Execution
Strong data integration, visualization, and governance skills

Core Competencies

Strategic Technology Leadership
Stakeholder & Vendor Management
Merchandising & PIM Knowledge
Advanced Analytics & AI Implementation
Solution Design & Enterprise Integration
Team Leadership & Continuous Improvement Mindset

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CRM Director