CRM Director

As a CRM Director, your role will involve leading strategic technology initiatives in Route-to-Market (RTM), Trade Promotion Management (TPM), and Customer Relationship Management (CRM) domains. Your focus will be on driving digital transformation through advanced analytics, AI-driven solutions, and data integration across merchandising, product information management (PIM), and image analytics functions. Key Responsibilities: - Lead the design and implementation of integrated RTM, TPM, and CRM solutions to support commercial and merchandising operations. - Oversee technology architecture and system integration across Oracle, SQL Server, .NET, and Azure ecosystems. - Drive adoption of AI Image Recognition (YOLO) and Salsify for image analytics and product information management. - Partner with business stakeholders in marketing, sales, and supply functions to align digital initiatives with commercial goals. - Govern data flow, quality, and analytics within Azure Data Lake to ensure consistent business reporting and insights. - Manage vendor relationships to ensure high-quality delivery, compliance, and operational excellence. - Build and mentor a cross-functional team to support ongoing system enhancements and capability development. - Drive innovation and continuous improvement through automation, data-driven insights, and new technology adoption. Qualifications Required: - Strong technical expertise in Oracle, SQL Server, .NET, Azure Data Lake, Salesforce, and AI Image Recognition (YOLO). - Business understanding of merchandising, retail execution, and customer engagement processes. - Experience with data integration, visualization, and governance. - Knowledge in Route-to-Market, Trade Promotion, CRM, Merchandising, and Retail Execution. In this role, you will need to demonstrate core competencies in: - Strategic Technology Leadership - Stakeholder & Vendor Management - Merchandising & PIM Knowledge - Advanced Analytics & AI Implementation - Solution Design & Enterprise Integration - Team Leadership & Continuous Improvement Mindset If there are any additional details about the company in the job description, please provide them for further context and customization.,